brown and white long coated small dog wearing eyeglasses on black laptop computer

Current Internet Trends – End of 2020

All throughout 2020, Internet activity expanded and went through various trends. Quarantine boredom pushed people to get creative. E-commerce is at levels higher than ever. Here’s a brief history of 2020’s Internet activity, then we’ll look at current trends.

 

The Internet: Jan 2020- Nov 2020

January saw a lot of tragedies and people expressed their sorrow on their social medias. The first two months, there was a strong sense of community as we comforted each other while Australia burned and a beloved basketball star passed. Despite the unfortunate events, we as a community briefly put aside our differences. Then comes March. Face mask memes went through the roof. We  promoted small businesses. With less social activity going on, the Internet experienced brand new levels of traffic. This was due to job hunting, online shopping, and people selling stuff around the house. And most of all, boredom curbing, whether it be connecting with loved ones virtually or YouTube. Summer brought us a lot of Tik-Tok videos. This is due to the potential TikTok ban. TikTok is still quite popular, especially with young adults between 16-24 years old.

Due to school being moved to online, students began to transfer to Internet University. Online teaching and learning resources expanded and improved.

As C-19 cases began to decrease around September and October, Internet activity decreased. Social media content typically included people going out again and enjoying life. And of course, the presidential election heat turned up. This brings us to current trends. The presidential race still hold’s the Internet’s attention. To reduce C-19, businesses are running their Black Friday sales online. For the most part, it seems that businesses are mashing Black Friday and Cyber Monday together. Hello free shipping!

 

Current Internet Trends

This brings us to December. Online holiday sales dominate the Internet now. And, people sharing more at-home Christmas craft ideas. Apps to help families connect over the holidays are popular, such as Zoom. Zoom offers best video and audio quality, as they worked diligently to make sure their video conference platform will be ideal for school and work. As the pandemic rises again and the temperature drops, people are online again. Internet activity includes sharing holiday photos, online holiday deals, and figuring out safe holiday activities (drive-thru lights!). Speaking of safety, people are now more aware about cookies and other aspects of Internet safety. It’s raving about the popular mobile device game Among Us. A game can last from a minute to 10, so it really helps pass the time.

If you run a business, now is the time to promote your holiday deals! Be sure to share nice holiday photos to help spread cheer. It’s a lot more acceptable to celebrate the holidays earlier than usual this year. We hope this Internet trends blog will help you stay up to date. Be safe out there on the Internet and happy online shopping!

 

 

Interested in marketing tips? Contact Redwood Creative today!

post-2014 iPhone on white surface

Paid Ads and Organic Ads

Trying to decide if you should go for paid ads or organic ads, or both? You can pay to boost your ad on Facebook if it’s not reaching enough views or engagement organically. You can share and ask others to give you a shout-out for free, but if you want to reach a large audience, you should consider paying a little extra.

person sitting on chair holding iPad

Organic & Paid Ads

Organic ads are ads that you post yourself onto your site and social media pages. Then, it organically spreads when others engage with your post. This could reach an audience of about 15 people, maybe 30 depending on your following and content. However, many marketers are opting to boost their boost on social media. This will spread to your ad to your target audience, especially Facebook. From there, your posts should have enough views and clicks to start spreading organically. Social media algorithms can help your target audience see your post as well.

Paid search ads is the most common type of pay-per-click advertising. This pulls up your ad in search engines results. The benefit of this is that you don’t have to pay until someone clicks on your ad. However, with your ad being on Google, there’s a good chance it will get high views, then a traffic jam to your site. If you’re a beginner, it’s crucial to keep track of your ROI. This way, you can adjust your marketing strategies accordingly. Paid search ads can help you keep track of everything you need.

 

So, for optimal results, you should opt for both organic and paid ads. Start by boosting your posts about every two weeks. Then. build up until your followers can organically spread your ads. Just as the biggest oak trees originated from an acorn, your business can grow successful with the right boosted ad. With the right content and marketing strategies, you can grow your business in no time.

 

Interested in marketing tips? Contact Redwood Creative today!

computer monitor

The Three Big Web Browsers: A Breakdown

The three big web browsers; Google Chrome, Microsoft Edge, and Mozilla Firefox, have been around for years now. Internet Explorer used to be the standard, but nowadays Google Chrome has been the top. It makes a difference through various devices and what you want to to achieve.

silver laptop on brown wooden table

Microsoft Edge

Microsoft Edge, formally Internet Explorer, got a major make-over when people complained how slow and outdated Internet Explorer was. Now, the new look and name has new features as well. “Collections” allows users to categorize their bookmarks. Also, browsing with multiple tabs is now easier with vertical tabs. There is smart copy, which copies your content and pastes accordingly. Other features include tracking prevention, password monitor (hacking prevention), and InPrivate Mode. If you have a visual impairment, you can adjust the screen for better readability. And yes, it runs faster now and doesn’t take a few hours to download files. However, some things you may need to watch out for. Such as, no Extension Support, which adds extra security.

 

Mozilla Firefox

Mozilla Firefox has also been around since desktops were large and chunky. It’s mostly used in offices and in schools. There’s a reason for that- Firefox is arguably the safest web browser out there. The second best Mozilla aspect is that they are non-profit, so they design with you in mind instead of their wallets. With both of these in mind, you can be reassured that your information is not being sold to third parties for marketing purposes. Other features include effective ad-blocking, browser customization, and device syncing. On the other hand, since Firefox isn’t quite as popular as the other two, it’s not compatible for all websites and devices.

Google Chrome

Ah yes, Google Chrome. If you have a Google e-mail account, then Chrome is a necessity. It launched in 2008, so it’s the youngest of the trio. Its best features are extension support and customization. Due to Chrome being tied to a g-mail account, it makes it easier to organize your accounts and passwords. Thus being said, use Chrome on your Android devices. Chrome is recognized for its quick loading times and easy-to-use design. In fact, it’s the quickest one! And, it’ll automatically translate different languages. Just be aware of the mass RAM that Chrome burns up. PC Mag dug up some Chrome hacks.

 

Other Web Browsers/ Honorable Mentions

What about the others, like Safari, Opera, and Tor? After people got fed up with slowpoke Internet Explorer, other web browsers developed. Apple designed Safari for their products, for better data sharing and memory. Opera is rising onto the e-browser market. Opera’s best feature is a phenomenal ad blocker and has its own extension support. Tor is noted for being safe and reliable, like Mozilla. These browsers just aren’t as popular as the other ones as they have features that hold them back, like slow loading times and incompatibility. However, The Guardian recommends Tor if you don’t mind waiting a couple more seconds.

 

Interested in marketing services? Contact Redwood Creative today!