Redwood Creative, Inc.

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Why Creativity is Important in Advertising

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Advertising is an important factor that affects the success of any business, especially in this era of fierce competition between businesses. The market nowadays offers hundreds of choices to customers, and unique advertising content is required by businesses to stay relevant. Standing out from their competitors is the aim of every marketing technique employed by […]

Four Bad Ads and What Marketers Can learn From Them

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Advertisements are supposed to bring companies conversions. But what if your advertisement fails on this account? What if, instead of bringing you customers, your ads make you lose your customer base? David Ogilvy, the Father of Advertising, once said, “A good advertisement is one which sells the product without drawing attention to itself.” But the […]

Key Things to Think About Before Choosing a Business Name

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Congratulations on starting your new business! What an exciting time this is, filled with so much promise – but also a lot of work. One of the main tasks you’ll need to do after starting your new business is select a name for it. What’s in a name, you ask? Well, as it turns out, […]

Digital Advertising and Digital Marketing – Are They the Same Thing?

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In an offline setting, the terms marketing and advertising have distinct definitions that separate the two from each other. However, in the digital context, the two terms are often used interchangeably. So, are they really different from each other, or is it just a matter of to-may-to vs. to-mah-to? Let’s do a deep dive and […]

5 Tips for Creating Personalized Ad Copy for Your Marketing Campaigns

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Have you ever found yourself clicking on an advertisement that popped up while you were on Facebook/Instagram just because it felt like “it was made for you”? Well, personalized advertisements can be very compelling, with 88% of US advertisers and marketers noting a marked improvement in marketing success due to the personalization of ads. Plus, […]

A Digital Marketing Guide for Small Food Business

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The food business is not as easy as it looks. Many studies state that it is difficult for most small food businesses to sustain for more than five years. So, your main aim as a small food business owner should be to target the customers who live to eat! Hence, your focus should not only […]

Emotional Storytelling is a Powerful Tool for Advertising

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Advertising can be a powerful medium through which you can relay brand stories to consumer audiences. Stories resonate with people more than statistics and data do. That’s why you’ll find many great ads have a story in them. This story helps people connect the brand with the story, and people are also more likely to […]

Six Ways to Optimize Your Digital Advertising Campaigns

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Are your digital ad campaigns giving you the ROI you seek? The secret to extracting the most out of your digital ad campaigns lies in optimization. Campaign or ad optimization is all about boosting the performance of your digital ads across the right platforms to reach the right audience. When done right, digital ad optimization […]

Internet vs. Old School Advertising and Marketing

Advertising and marketing rapidly evolve with Internet trends. However, some still appreciate good ol’ fashioned marketing tactics, such as signs. The oldest and most reliable way for your business to grow is through word of mouth. While the Internet is the most common way to advertise, there are other ways as well. It also varies […]

Paid Ads and Organic Ads

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Trying to decide if you should go for paid ads or organic ads, or both? You can pay to boost your ad on Facebook if it’s not reaching enough views or engagement organically. You can share and ask others to give you a shout-out for free, but if you want to reach a large audience, […]

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