Redwood Creative, Inc.

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Digital Advertising and Digital Marketing – Are They the Same Thing?

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In an offline setting, the terms marketing and advertising have distinct definitions that separate the two from each other. However, in the digital context, the two terms are often used interchangeably. So, are they really different from each other, or is it just a matter of to-may-to vs. to-mah-to? Let’s do a deep dive and […]

5 Tips for Creating Personalized Ad Copy for Your Marketing Campaigns

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Have you ever found yourself clicking on an advertisement that popped up while you were on Facebook/Instagram just because it felt like “it was made for you”? Well, personalized advertisements can be very compelling, with 88% of US advertisers and marketers noting a marked improvement in marketing success due to the personalization of ads. Plus, […]

A Digital Marketing Guide for Small Food Business

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The food business is not as easy as it looks. Many studies state that it is difficult for most small food businesses to sustain for more than five years. So, your main aim as a small food business owner should be to target the customers who live to eat! Hence, your focus should not only […]

Emotional Storytelling is a Powerful Tool for Advertising

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Advertising can be a powerful medium through which you can relay brand stories to consumer audiences. Stories resonate with people more than statistics and data do. That’s why you’ll find many great ads have a story in them. This story helps people connect the brand with the story, and people are also more likely to […]

Six Ways to Optimize Your Digital Advertising Campaigns

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Are your digital ad campaigns giving you the ROI you seek? The secret to extracting the most out of your digital ad campaigns lies in optimization. Campaign or ad optimization is all about boosting the performance of your digital ads across the right platforms to reach the right audience. When done right, digital ad optimization […]

Internet vs. Old School Advertising and Marketing

Advertising and marketing rapidly evolve with Internet trends. However, some still appreciate good ol’ fashioned marketing tactics, such as signs. The oldest and most reliable way for your business to grow is through word of mouth. While the Internet is the most common way to advertise, there are other ways as well. It also varies […]

Paid Ads and Organic Ads

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Trying to decide if you should go for paid ads or organic ads, or both? You can pay to boost your ad on Facebook if it’s not reaching enough views or engagement organically. You can share and ask others to give you a shout-out for free, but if you want to reach a large audience, […]

Online Marketing Tips

The industry world is transitioning from door-to-door business practices to a hybrid of in-person and online marketing. There are advantages and disadvantages to promoting your business online. On one hand, it’s easier to manage your clientele and schedule. On the other hand, you tend to lose the trust foundation that is normally built on meeting […]

5 Ways to Get More Leads from Your Website

What good is a website if it just sits there on the Internet like some sort of digital squatter? You want your website to get off its rear and do some work for you! You were nice enough to give it a beautiful design after all! Here’s a few ways you can put your website […]

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