TikTok, It’s Not Your Day
The US side of TikTok faces an uncertain future as the clock ticks faster for the beloved video-sharing app. Leaving creators, brands, and users alike in limbo. For those out of the loop, here’s a timeline of events to catch you up on the recent tea: The Latest Updates March 1, 2023: U.S. Foreign Affairs […]
ChatGPT: (in)Human Shortcomings of AI
Conceived from the astute minds of Silicon Valley, ChatGPT has left the entire internet spellbound by being just too good. At first glance, the chatbot’s capabilities not only uncannily human, but immeasurable as well. From passing MBA Exams, to writing school essays, coding websites, even composing propaganda pieces. For all intents and purposes, ChatGPT has all […]
Amazon Seller Central Guide: 2023
Amazon sells more than 40 million different products, and their inventory continues to grow every year. Since 1999, third-party sellers account for 58% of Amazon sales. This just goes to show the commitment that Amazon has for their sellers. With this dedication, you should stay informed of the latest rules and regulations regarding Amazon FBA. […]
5 Social Media Marketing Campaigns You Should Not Miss
Social media is one of the most fun, engaging, and informative places online. It provides businesses with an excellent platform to reach their target audience, promote their products and services, and improve their brand awareness. As the popularity of social media continues to increase, the competition between businesses to generate the most compelling content and […]
A Brief Insight into the Top 5 Online Marketing Trends of 2022
The online marketing world was thriving even before the pandemic. However, after two years of remote working and online shopping, online marketing has become more important than ever! A few years back nobody could have guessed that chatbots, voice search engines, and influencer marketing would come so far. Today, they are an essential part of […]
Four Bad Ads and What Marketers Can learn From Them
Advertisements are supposed to bring companies conversions. But what if your advertisement fails on this account? What if, instead of bringing you customers, your ads make you lose your customer base? David Ogilvy, the Father of Advertising, once said, “A good advertisement is one which sells the product without drawing attention to itself.” But the […]
The Impact of Social Media Trends on SEO
Today, most businesses know how important it is to have an active social media profile. However, the one mistake that many of those businesses make is thinking of their social media account as independent entities. They don’t consider the impact it can have on their digital marketing efforts. There is no denying the benefits social […]
Digital Advertising and Digital Marketing – Are They the Same Thing?
In an offline setting, the terms marketing and advertising have distinct definitions that separate the two from each other. However, in the digital context, the two terms are often used interchangeably. So, are they really different from each other, or is it just a matter of to-may-to vs. to-mah-to? Let’s do a deep dive and […]
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