Redwood Creative, Inc.

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Digital Advertising and Digital Marketing – Are They the Same Thing?

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In an offline setting, the terms marketing and advertising have distinct definitions that separate the two from each other. However, in the digital context, the two terms are often used interchangeably. So, are they really different from each other, or is it just a matter of to-may-to vs. to-mah-to? Let’s do a deep dive and […]

6 SEO Tips to Increase Your Blog Traffic Now

The purpose of SEO for bloggers is to enhance organic traffic by optimizing a website to appear as high in search results as possible. To put it another way, SEO allows you to boost the number of people who visit your website without having to pay for advertisements. There are several methods for optimizing a […]

Build an Engaged Discord Community to Attract Clients with These Steps

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Social media is getting more crowded and competitive, with new businesses mushrooming every day. Platforms like Instagram and Facebook may be the biggest and most popular stages for companies, but they aren’t necessarily the best. One common quality that seems to have gripped these “old dogs” is the tendency to “Swipe/Scroll.” Smaller companies will find […]

5 Tips for Creating Personalized Ad Copy for Your Marketing Campaigns

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Have you ever found yourself clicking on an advertisement that popped up while you were on Facebook/Instagram just because it felt like “it was made for you”? Well, personalized advertisements can be very compelling, with 88% of US advertisers and marketers noting a marked improvement in marketing success due to the personalization of ads. Plus, […]

A Digital Marketing Guide for Small Food Business

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The food business is not as easy as it looks. Many studies state that it is difficult for most small food businesses to sustain for more than five years. So, your main aim as a small food business owner should be to target the customers who live to eat! Hence, your focus should not only […]

Emotional Storytelling is a Powerful Tool for Advertising

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Advertising can be a powerful medium through which you can relay brand stories to consumer audiences. Stories resonate with people more than statistics and data do. That’s why you’ll find many great ads have a story in them. This story helps people connect the brand with the story, and people are also more likely to […]

Using Discord for Brand Marketing: Tips and Tricks

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Discord is a platform that is popular among gamers. However, it has also become popular among other people as well. Users interested in everything from music to politics have developed communities on Discord. These are communities that could be consumers for your business as well. For that reason, why not consider marketing your business on […]

Benefits of a Link Page

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One of the best things you can do for your business is to have a link page across your social media sites. It’s like a landing page, but more simple. We highly recommend having one if you run your own business. Why you should have a link page Link pages are sites like Linktree and […]

Six Ways to Optimize Your Digital Advertising Campaigns

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Are your digital ad campaigns giving you the ROI you seek? The secret to extracting the most out of your digital ad campaigns lies in optimization. Campaign or ad optimization is all about boosting the performance of your digital ads across the right platforms to reach the right audience. When done right, digital ad optimization […]

What Is A Landing Page?

If you are starting a business, then you need a landing page. Landing pages will help direct viewers to your site. Think of it as a flyer for your website. Here’s some info on landing pages and how to create one. Landing Page Landing pages are different than websites, as it stands alone. It provides […]

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