PPC Trends You Should Be Aware of in 2023

In today’s increasingly competitive world, it is important that you get the most out of your advertising budget. Pay Per Click (PPC) advertising continues to be one of the best ways for businesses to grow. However, with newer PPC trends evolving all the time, it can get difficult to understand which strategies are worth investing […]

TikTok, It’s Not Your Day

The US side of TikTok faces an uncertain future as the clock ticks faster for the beloved video-sharing app. Leaving creators, brands, and users alike in limbo. For those out of the loop, here’s a timeline of events to catch you up on the recent tea: The Latest Updates March 1, 2023: U.S. Foreign Affairs […]

Google’s Bard aims to dethrone ChatGPT

Google has thrown down the gauntlet in the AI chatbot arena with the release of its latest beta test, Bard. Touted as an “early experiment” by Google, registration for the generative AI’s waitlist began Tuesday morning. And so far restricted to United States and the UK, with more countries said to follow. Built on the […]

ChatGPT: (in)Human Shortcomings of AI

Conceived from the astute minds of Silicon Valley, ChatGPT has left the entire internet spellbound by being just too good. At first glance, the chatbot’s capabilities not only uncannily human, but immeasurable as well. From passing MBA Exams, to writing school essays, coding websites, even composing propaganda pieces. For all intents and purposes, ChatGPT has all […]

FedEx vs. UPS Shipping Plans 2023

In the shipping industry, FedEx and UPS are the top dogs. FedEx dominating the air courier service. While UPS is at the helm for ground parcel deliveries. Both companies are household names (thanks Cast Away), and offer a wide variety of shipping services. With each having their own unique benefits and drawbacks. So, which company […]

Ecommerce: Amazon vs. Your Own Site

In the wide open sea of ecommerce, Amazon is the biblical leviathan swallowing up the little fish. That’s no exaggeration! More and more small- and medium-sized businesses (SMBs) are turning to the tech conglomerate for their needs. In fact, third-party seller products account for more than half of all units sold in Amazon stores—an average […]

Tips to Grow Your Small Business Quickly for 2023

2022 is coming to an end, and business owners across the world are looking for new techniques and strategies to grow their businesses in 2023. Irrespective of the industry, starting and expanding a business is no walk in the park. Business growth takes time, hard work, sacrifice, and dedication. A lot of critical aspects should […]

Positive Effects Social Media Can Have on Society

With the advent of fast internet and the proliferation of mobile devices, the use of social media has skyrocketed. It is estimated that the total number of social media users in the world is around 4.74 billion, which is more than half of the world’s population. This gigantic number brings back a question that is […]

Tried and Tested Marketing Ideas to Boost Your Christmas and New Year’s Sale

Along with the amazing festive vibes, Christmas and New Year’s also bring a lot of opportunities for marketers to increase their sales and boost revenues. Because of this, the competition among businesses is intense too. To stand out, business owners need to have an effective Christmas and New Year’s marketing campaign that actually delights their […]

Why Creativity is Important in Advertising

Advertising is an important factor that affects the success of any business, especially in this era of fierce competition between businesses. The market nowadays offers hundreds of choices to customers, and unique advertising content is required by businesses to stay relevant. Standing out from their competitors is the aim of every marketing technique employed by […]

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