The online marketing world was thriving even before the pandemic. However, after two years of remote working and online shopping, online marketing has become more important than ever!
A few years back nobody could have guessed that chatbots, voice search engines, and influencer marketing would come so far. Today, they are an essential part of every business’s digital marketing strategy.
As the online space continues to get more crowded with new businesses, staying relevant in the industry would become several times more challenging. If you are an online marketer, knowing about the current online marketing trends and implementing them in your marketing and advertising strategy is no longer a choice!
In this article, we will discuss the top 5 online marketing trends of 2022 that will ensure your business can continue growing and thriving today and beyond. Read on!
Chatbots have become one of the most popular online marketing trends of today. With the growing importance of conversational marketing, chatbots are finding themselves on the list of every marketer’s must-have features.
Modern-day consumers expect instant responses and quick resolution to their problems. And this is exactly what chatbots enable you to do. Chatbots are AI-powered instant messaging solutions used to respond to users’ queries in a personalized way.
The best thing about chatbots is that they are responsive 24/7. So, your customers do not have to wait for a human executive to get back to them. As per reports, almost 80% of customers have enjoyed a positive experience with chatbots.
2. Short-form videos
Videos have always been a powerful digital marketing tool. They are fun, informative, and engaging. A 2021 survey suggested that 50% of brands use video marketing in their digital media strategy. And 52% of them agree that videos have helped them in boosting trust with their customers. This trend will continue in 2022 and beyond as well.
Currently, short-form videos are in the full limelight. Such videos are entertaining and fairly quick to watch. Instagram Reels and YouTube Shorts are some of the most popular short-form video formats. TikTok and Snapchat are other channels where short videos are incredibly popular. Users watch over 1 billion videos on TikTok every day! And over 10 billion videos are being consumed on Snapchat daily. Sounds unbelievable? Welcome to the age of video marketing!
3. Influencer marketing
Influencer marketing is dominating the online marketing and advertising industry today. Almost 93% of marketers leverage influencer marketing in their digital marketing strategy.
It is a known fact that people trust the views of other people more than they trust brands. In fact, 61% of online users accept that they trust the recommendations of influencers while buying a product. Teaming up with popular influencers not only allows brands to reach a wider audience base but also enables them to build trust and improve brand advocacy.
4. Shoppable digital content
Shoppable digital content is another online marketing trend that is booming right now. Simply put, shoppable content is anything – posts, pictures, videos, Stories- that enables the users to buy something by clicking on a direct link.
It makes the buying process super simple and also allows the marketers to advertise their products and services in the form of relevant and engaging content. The likelihood of a user watching a video with buying link is also higher than them reading a long product description.
Metaverse has been the talk of the town for several years now. However, this year, it is slowly shaping into reality. Simply put, the Metaverse is a digital realm where both augmented and virtual realities co-exist. People and brands can exist in the Metaverse through digital avatars. They can own properties like land, buy and sell digital assets life NFTs, and do a lot more.
Popular brand Adidas created personality-based avatars to boost their marketing and presence in the metaverse. Similarly, Nike teamed up with popular musician Travis Scott to promote their newest offering Nike Air Jordan sneakers through a digital music concert held in the Metaverse! This campaign helped Nikes gain almost $518,000.
Currently, Metaverse is still in its infant stage and it has amazing untapped opportunities that businesses will be exploring in 2022 and beyond!
The online marketing world is unpredictable. Accurately predicting what will become the talk of the digital town isn’t easy in any way. That is why being aware of what is going on in the industry, learning about the latest innovation, and following the latest trends are vital. They can go a long way in helping you prepare for the challenges ahead and tailor your marketing strategies according to the need of the future!
Tracy is the Design Manager here at Redwood Creative. She’s been designing amazing graphics and web layouts for large and small businesses for upwards of 7 years.