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TikTok, It’s Not Your Day

The US side of TikTok faces an uncertain future as the clock ticks faster for the beloved video-sharing app. Leaving creators, brands, and users alike in limbo. For those out of the loop, here’s a timeline of events to catch you up on the recent tea: The Latest Updates March 1, 2023: U.S. Foreign Affairs […]

ChatGPT: (in)Human Shortcomings of AI

Conceived from the astute minds of Silicon Valley, ChatGPT has left the entire internet spellbound by being just too good. At first glance, the chatbot’s capabilities not only uncannily human, but immeasurable as well. From passing MBA Exams, to writing school essays, coding websites, even composing propaganda pieces. For all intents and purposes, ChatGPT has all […]

Ecommerce: Amazon vs. Your Own Site

In the wide open sea of ecommerce, Amazon is the biblical leviathan swallowing up the little fish. That’s no exaggeration! More and more small- and medium-sized businesses (SMBs) are turning to the tech conglomerate for their needs. In fact, third-party seller products account for more than half of all units sold in Amazon stores—an average […]

5 Social Media Marketing Campaigns You Should Not Miss

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Social media is one of the most fun, engaging, and informative places online. It provides businesses with an excellent platform to reach their target audience, promote their products and services, and improve their brand awareness. As the popularity of social media continues to increase, the competition between businesses to generate the most compelling content and […]

A Brief Insight into the Top 5 Online Marketing Trends of 2022

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The online marketing world was thriving even before the pandemic. However, after two years of remote working and online shopping, online marketing has become more important than ever! A few years back nobody could have guessed that chatbots, voice search engines, and influencer marketing would come so far. Today, they are an essential part of […]

Digital Advertising and Digital Marketing – Are They the Same Thing?

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In an offline setting, the terms marketing and advertising have distinct definitions that separate the two from each other. However, in the digital context, the two terms are often used interchangeably. So, are they really different from each other, or is it just a matter of to-may-to vs. to-mah-to? Let’s do a deep dive and […]

Marketing During The Holidays

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November and December are the most hectic times of the year for marketing during the holidays. Many companies are trying to promote their products and holiday deals. Here are some marketing trends for this holiday season.   Online Marketing Due to the virus, the most noticeable change is Black Friday and other holiday shopping events […]

Online Marketing Tips

The industry world is transitioning from door-to-door business practices to a hybrid of in-person and online marketing. There are advantages and disadvantages to promoting your business online. On one hand, it’s easier to manage your clientele and schedule. On the other hand, you tend to lose the trust foundation that is normally built on meeting […]

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