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Current Update on Solar Power

Now that Biden stopped the Keystone XL Pipeline, renewable energy has now moved from the back seat to the passenger seat. This term, oil and gas will step aside for wind, solar, and electricity. Here’s an update on Biden’s plans for solar power.

Solar Power Update

So, Biden cracked down on petroleum and it’s looking serious. While oil workers are rightfully frustrated, Biden promises to give them clean energy jobs instead. Seeing how solar is more efficient than wind and coal, solar will likely assume power. First, the United States is now awaiting admission back into the Paris Agreement, a 2016 international treaty that focuses on battling climate change. This will aid funding and support for Biden’s claim to transition into a cleaner country. His total clean energy plan will cost roughly $2 trillion. For now, he’s focusing on reducing carbon emissions. Therefore, air-polluting factories will be first priority. However, the full plan will begin operations in the spring.

Because the plan will not go into effect until spring, there’s not much else to report. We just know the Biden administration is raising money and formulating the ideal proposal that will work for everyone. They’re focused on how to best allocate funding and alternative jobs in order to help those who may lose their oil jobs. In the meantime, we will keep a close eye on solar energy’s update. Let us know if you hear anything, or what you think!

Interested in marketing tips? Contact Redwood Creative, Inc today!

 

Cheers

Happy New Year 2021!

Hello everyone, and happy new year!! Although we are still cleaning up from 2020, the world is ready for a better year. In fact, many reported hearing more fireworks than ever when ringing in 2021. With the distribution of the vaccine, we will once again be able to live our lives as we please. Here’s to a better year!

New Year, Better You

You always hear about “new year, new me”. But this is how resolutions fail so quickly, ending in some serious cognitive dissonance. Instead, just focus on improving one aspect of your life, whether it be your lifestyle or personality. Having one specific goal will help you stay on track and will be more realistic to accomplish.

Need some ideas rather than go to the gym/eat healthier? How about working on your professional self? Look at LinkedIn and take their relevant courses. Study more words to expand your vocabulary. Re-evaluate the information you currently take in from news and social media. Adjust your following to align with a more intelligent circle. Or, maybe this will be the year you step out of your comfort zone and go after that dream job you’ve always wanted. With a changed job market, now is the time for new beginnings!

Other resolutions you can try to adopt is keeping a journal. For example, I personally decided to write down recipes that I love and will go to often. It’s much easier than using a smart device and having multiple cook books. You can also try managing your items better. Go through all your stuff as if you’re about to move and chunk out anything that you can’t connect with anymore. On that note, when purchasing items, ask yourself if you really need it. We don’t realize how wasteful we are with money until we realize that $40 shirt was only worn once and now it’s just taking up space. Be more realistic with your items!

Also as we proceed into 2021, we would like to acknowledge and remember the hardships of last year. 2020 taught us many lessons- the importance of financial security and companionship. 2020 also taught us not to take anything for granted- life, liberty, and pursuit of happiness were all challenged. Now, we will take it back and live the way we were meant to.

 

Thanks for reading RWC’s first blog of the year! Let us know if you have any New Year’s resolutions in the comments below. Make it a great year, or not- the choice is yours. Happy New Year!

 

Interested in marketing tips? Contact Redwood Creative today!

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Best Professional Podcasts to Follow

Staying at home more means more time to listen to podcasts! There’s a podcast for everything: news/current events, Hollywood, and product reviews. Here are the best podcasts to follow for professional inspiration.

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Podcasts

  • The Internet of Things. Stacy of IoT runs this podcast about Internet trends. She covers influencers, news about corporations, and more. So, give her a listen for the latest on Amazon and computers.
  • Jeff Bullas. As a chief social media expert, Jeff could give some advice. Also, he offers services to help boost websites.
  • Melinda Emerson. An advocate of small business, Melinda inspires hope for those just starting out. Additionally, she gives advice on managing a new business.
  • NowThis News. Because this is a digital news source, they interview guests on their podcasts. Stay updated on current events.
  • Follow NPR for their Business Story of the Day. Featuring stock market reports, major lawsuits, and more. They have several choices of podcasts, so you’ll never run out of stuff to listen to.
  • For Apple podcast listeners, try out Ace Weekly. He encourages entrepreneur ways of thinking.
  • If you just want a quick podcast fix, then 10 Minute Entrepreneur is for you. If you need more than 10 minutes of Sean, then pick up his book.
  • The Tim Ferriss Show. Tim invites guests onto his show to discuss business happenings and tips. In fact, he’s one of Apple’s top podcasters.
  • Impact Theory goes beyond just business. They explore psychology, personal stories, and other personal aspects that aren’t always noticed in the industry world. They also interview well-known people, offering more insight into human behavior.
  • Here’s one for the ladies. The BizChix inspires women to navigate their way through a male-dominated workforce. Here’s to equal pay!

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While these are all good podcasts to follow, what’s important is listening to podcasts relevant to you. Listen from the experts on how to run your new business, how to gain following on social media, and more. Feel free to comment your favorite podcasts!

Are you interested in marketing assistance? Contact Redwood Creative today!

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Tips on Saving Energy in the Winter

As the temperatures drop, the heater turns up. Here are some tips on saving energy during the winter months.

snow covered plant and road in front of cafeAlbeit, it is easier to save on energy during the summer because you can use the heat to your advantage, such as drying clothes. However, it’s harder to do so in the winter, especially if you’re cold all the time (like me). But, now is the time to enjoy cozy sweaters!

 

 The Heater

There’s a reason why dads are finnicky about the thermostat. After all, it’s the biggest contributor to your electric bill. Here are some ways you can save that heater from running all the time without freezing yourself.

  • If you live in the southern US, then chances are you may not need your air on every day. Try turning off the air (or put it on 70) on a warmer winter day then turn the heater back on at night.
  • Turn it down at night. As you build up body heat through the night, your cooler house will keep you from waking up in sweat. I like it at around 71 or 72, however some like it at 67!
  • Socks. Most of your body heat escapes through your feet. A good pair of socks will help retain that heat, keeping you warm.
  • Turn it down when cooking. The stove/ oven puts out a lot of heat so your heater doesn’t have to.

 

Other Appliances

If it’s a warmer day, use it to your advantage. When you dry clothes, dry them most of the way then let air-dry. Insulate thin windows or those with drafts to keep the cold air out. However, on a sunny day, keep the blinds open to let the sun’s heat in. Also, consider using energy-efficient holiday lights. Cover outside faucets, fireplace (when not in use) and outside vents.

 

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We hope this post inspires you to be more energy conscious. Saving energy can help your bills and the environment. And, it will also save your AC/heater unit some strain, making it last longer. Thanks for reading! If you’d like to find more energy-saving tips, check out this article.

 

 Interested in marketing tips? Contact Redwood Creative today!

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Joe Biden’s Tax Plan, Short & Long Term.

Since there seems to be some confusion about Joe Biden’s tax plan, we decided clear up on the matter. This is not to support or diss Biden- it’s simply information. According to his website, there will be two tax plans, one to be effective immediately and long-term plan.

First, his strongest argument is not raising taxes on anyone who makes less than $400,000. Instead, they will possibly get a 0.9% decrease in after-tax income. He is adamant about taxing billionaires and corporations, taxing them 28% instead of 20%.  Middle-class families will generally be unaffected. Additionally, taxes will fund The Green New Deal, healthcare, and support our workforce. In the long run, his tax policy will raise $3 trillion dollars over 10 years. Biden also plans on facing the national debt crisis.

Biden’s Tax Policy

For income taxes, there will be regulation of itemized deductions. The upper class will receive less tax deductions, while farmers can claim their agriculture tax refunds. The top income tax bracket will adjust to 39%. This aspect of Biden’s tax policy will align closely with Obama-era policy. Lower-class will have to pay little to none.

There will be changes to the housing marketing. Such as, first-time homeowner buyers can receive up to $15,000. Many care acts will expand: child care, elderly care, and veterans receiving better benefits. Biden will offer tax cuts for those being environmentally friendly. Such as, driving an electric car.

So, how will the policy affect our paychecks? Since social security is dwindling down, he plans on upping Social Security taxes on those making over $400,000 by 12.5%. Otherwise, no government taxes will affect paychecks.

Due to the complications of the race, not much more information can be found. We will have to wait and see how land & agricultural, sales, and other tax aspects will be affected.

 

It is important to note that while one may not be taxed more directly, they could indirectly. Since people fund the corporations, it is ultimately their funds that get taxed. Also, within the decade, Biden’s tax plan could generate revenue of about $3.3 trillion as well as decreasing the GDP 1.6%. You can read more about Trump and Biden’s tax plans and how they will affect you and the economy here.

 

Interested in marketing tips? Contact Redwood Creative, Inc today!

brown and white long coated small dog wearing eyeglasses on black laptop computer

Current Internet Trends – End of 2020

All throughout 2020, Internet activity expanded and went through various trends. Quarantine boredom pushed people to get creative. E-commerce is at levels higher than ever. Here’s a brief history of 2020’s Internet activity, then we’ll look at current trends.

 

The Internet: Jan 2020- Nov 2020

January saw a lot of tragedies and people expressed their sorrow on their social medias. The first two months, there was a strong sense of community as we comforted each other while Australia burned and a beloved basketball star passed. Despite the unfortunate events, we as a community briefly put aside our differences. Then comes March. Face mask memes went through the roof. We  promoted small businesses. With less social activity going on, the Internet experienced brand new levels of traffic. This was due to job hunting, online shopping, and people selling stuff around the house. And most of all, boredom curbing, whether it be connecting with loved ones virtually or YouTube. Summer brought us a lot of Tik-Tok videos. This is due to the potential TikTok ban. TikTok is still quite popular, especially with young adults between 16-24 years old.

Due to school being moved to online, students began to transfer to Internet University. Online teaching and learning resources expanded and improved.

As C-19 cases began to decrease around September and October, Internet activity decreased. Social media content typically included people going out again and enjoying life. And of course, the presidential election heat turned up. This brings us to current trends. The presidential race still hold’s the Internet’s attention. To reduce C-19, businesses are running their Black Friday sales online. For the most part, it seems that businesses are mashing Black Friday and Cyber Monday together. Hello free shipping!

 

Current Internet Trends

This brings us to December. Online holiday sales dominate the Internet now. And, people sharing more at-home Christmas craft ideas. Apps to help families connect over the holidays are popular, such as Zoom. Zoom offers best video and audio quality, as they worked diligently to make sure their video conference platform will be ideal for school and work. As the pandemic rises again and the temperature drops, people are online again. Internet activity includes sharing holiday photos, online holiday deals, and figuring out safe holiday activities (drive-thru lights!). Speaking of safety, people are now more aware about cookies and other aspects of Internet safety. It’s raving about the popular mobile device game Among Us. A game can last from a minute to 10, so it really helps pass the time.

If you run a business, now is the time to promote your holiday deals! Be sure to share nice holiday photos to help spread cheer. It’s a lot more acceptable to celebrate the holidays earlier than usual this year. We hope this Internet trends blog will help you stay up to date. Be safe out there on the Internet and happy online shopping!

 

 

Interested in marketing tips? Contact Redwood Creative today!

red and white sale LED sign

Marketing During The Holidays

November and December are the most hectic times of the year for marketing during the holidays. Many companies are trying to promote their products and holiday deals. Here are some marketing trends for this holiday season.

 

Online Marketing

Due to the virus, the most noticeable change is Black Friday and other holiday shopping events are mainly online. So basically, Cyber Monday is taking over.  Even if you have a brick-and-mortar shop, silver laptop on brown wooden tableconsider focusing your marketing online. Invite your customers to join a newsletter so they can stay updated on latest holiday deals. Since e-commerce is a busy, competitive world at this time, using every method in the book might be necessary. Now is the most important time to have free (or inexpensive) shipping. This will be your most helpful tactic. Here’s some tips to save on shipping costs.

Other online marketing methods for the holidays include offering a giveaway. This can be a small package of a few ideas, stocking stuffers, or a coupon to redeem a free session. This works best on social media, where you can be more engaging. You can randomly select a follower, or ask a question and whoever is closest gets the prize. Ask for shout-outs in exchange for promotion or goods. The options are endless! Organic impressions are more likely, with social media being busier this time of the year.

Although your chances of your ads being organically spread is higher, you should still consider boosting your ads. Now would be the ideal time- take advantage of the higher Internet traffic!

 

Bulk Deals

Another popular and efficient holiday tactic is offering a sweet deal on a hefty shopping cart. Who doesn’t love knocking off multiple people off the list and saving money for it? And, this is something that can be done online, too! Offer package deals, or offer a certain percentage off a set total amount. You could also offer a deal on subscriptions as well. For example, for a limited time offer you could offer a better deal on monthly packages (and/or free shipping).

 

There are numerous ways to market your business during the holidays. Don’t be discouraged with the competition overshadowing you- there’s enough consumers for everyone! With the right marketing strategies, you’ll stay winning throughout the season.

 

Interested in further marketing assistance? Contact Redwood Creative today!

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Happy Thanksgiving from Redwood Creative, Inc!

Hello reader, and happy Thanksgiving from all of us at Redwood Creative, Inc. Now and all throughout the year, we are very thankful for our supporters and readers. We are also thankful for each other. As a small team, we appreciate one another’s hard efforts. We are appreciative of every aspect and factor that makes Redwood Creative, Inc who we are today.

Also, the biggest thank you goes to our medical workers. Doctors and nurses- you deserve to rest for the holidays.

Good Things That Happened in 2020

We know some unfortunate events unfolded this year, so here are some things to be grateful for. Hopefully this will raise some holiday spirit. Note- we are not invalidating or dismissing personal struggles. The purpose is to shed some positive light, even if just for a minute.

  • Helping out- some distilleries used their alcohol production to make much-needed hand sanitizer. On that note, there were many instances of people stepping up to help their fellow Americans. Thank you everyone who made homemade sanitization products and face masks for their community.
  • Drive-in movies are coming back- they should have never went away in the first place! Six Flags Fiesta Texas got creative with their parking lot turned into drive-in movies by projecting the movies onto the cliffs that hug the park.
  • Automobile companies, such as Ford and Tesla, produced medical equipment. Other big companies, such as Apple, donated millions to the medical field to help pay for testing kits.
  • Curbing boredom and tapping into creativity! Thank you to everyone who shared funny and amusing content of the no good they were up to. Such as, recreating famous paintings and sharing recipes.
  • Wal-Mart and Target are closing on Thanksgiving day to allow their hard workers to be home with their families. Many thanks to all the businesses that are being extra considerate of their hard workers this year.

 

Wishing you a safe and happy Thanksgiving. Even if the whole family couldn’t get together, you can count on the Redwood Creative family to be thankful! We would love to hear what you’re thankful for in the comments.

 

Interested in marketing tips? Contact Redwood Creative today!

ADVERTISING

Internet vs. Old School Advertising and Marketing

Advertising and marketing rapidly evolve with Internet trends. However, some still appreciate good ol’ fashioned marketing tactics, such as signs. The oldest and most reliable way for your business to grow is through word of mouth. While the Internet is the most common way to advertise, there are other ways as well. It also varies depending if your business is brick-and-mortar, online, or both.

 

Non-Internet Marketing

You still see it today: people going door to door, leaving flyers and pamphlets, and signs posted. There are still a handful of people that do not have readily access to the Internet, but they count, too. If you’re reaching out to older people, send out a letter in the mail and offer a catalogue. Billboards are still effective, especially on roads with heavy traffic. Signs and billboards are best if you have an office or store. This is because a phone number or website name is ineffective if people are driving past your sign. If your company name and sign is catchy enough, they’ll remember it. Don’t just state your existence on the sign or billboard: offer a deal or promote a sale. Another oldy but goody is handing out little freebies, such as sunglasses or koozies, with your logo on it. Even if the person picking up your free item doesn’t notice you, someone else may notice and take interest. An important note to remember about physical advertising is that it’s much more flexible than Internet advertising. There are many ways and places to advertise in the real world.

 

Internet Marketing

If you’re in the professional business industry, then Internet marketing & advertising is for you. If your business is purely e-commerce, then your marketing should be online. Have social media pages for your business, especially a Facebook page. Social media pages give your customers more insight, and are an ideal roadway to your actual website. And, social media algorithms will help you reach your target audience. You can pay to boost your site, pay for an ad spot, or pay to have your site further on top of a search engine page. E-mail marketing has a hand as well. Let your customers know about the best deals through e-mail.

 

Depending on what kind of business you run, some of these advertising methods will cost more than your earnings. Don’t let the Internet overtake advertising- give traditional advertising a try, too. If you are just starting off, consult a marketing agency like Redwood Creative, Inc. to help you strategize your advertising.

 

Interested in further marketing assistance? Contact Redwood Creative today!

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Paid Ads and Organic Ads

Trying to decide if you should go for paid ads or organic ads, or both? You can pay to boost your ad on Facebook if it’s not reaching enough views or engagement organically. You can share and ask others to give you a shout-out for free, but if you want to reach a large audience, you should consider paying a little extra.

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Organic & Paid Ads

Organic ads are ads that you post yourself onto your site and social media pages. Then, it organically spreads when others engage with your post. This could reach an audience of about 15 people, maybe 30 depending on your following and content. However, many marketers are opting to boost their boost on social media. This will spread to your ad to your target audience, especially Facebook. From there, your posts should have enough views and clicks to start spreading organically. Social media algorithms can help your target audience see your post as well.

Paid search ads is the most common type of pay-per-click advertising. This pulls up your ad in search engines results. The benefit of this is that you don’t have to pay until someone clicks on your ad. However, with your ad being on Google, there’s a good chance it will get high views, then a traffic jam to your site. If you’re a beginner, it’s crucial to keep track of your ROI. This way, you can adjust your marketing strategies accordingly. Paid search ads can help you keep track of everything you need.

 

So, for optimal results, you should opt for both organic and paid ads. Start by boosting your posts about every two weeks. Then. build up until your followers can organically spread your ads. Just as the biggest oak trees originated from an acorn, your business can grow successful with the right boosted ad. With the right content and marketing strategies, you can grow your business in no time.

 

Interested in marketing tips? Contact Redwood Creative today!