Along with the amazing festive vibes, Christmas and New Year’s also bring a lot of opportunities for marketers to increase their sales and boost revenues. Because of this, the competition among businesses is intense too.
To stand out, business owners need to have an effective Christmas and New Year’s marketing campaign that actually delights their customers instead of creating unnecessary noise!
In this blog post, we will walk you through some of our most effective marketing ideas that will help you take your Christmas and New Year’s sale to the next level.
Let’s get the ball rolling!
The top 5 marketing ideas for Christmas and New Year
1. Offer free shipping
Customers already spend a lot on their festive shopping. The additional shipping expense can deter them from buying from your online store. In fact, during Holidays and festivals, customers expect businesses to incentivize them with free shipping, discounts, and other offers.
Statistics suggest that by offering free shipping, online businesses can boost their conversion rate by 20%! Moreover, 60% of consumers would choose one online store over the other because of the free and fast shipping facility.
By offering free shipping throughout the country for a specific period during the Holidays, you attract more people and convert them into paying customers.
2. Create branded hashtags to make some noise
Hashtags have taken the online marketing and advertising world by storm! They help you promote and keep track of your campaigns online.
This festive season, make sure to create some branded and Christmas-themed hashtags to promote your products and services online. If you are partnering with influencers, encourage them to use your hashtags to increase your campaign’s organic reach and reputation.
3. Host Christmas and New Year giveaways
Giveaways are excellent marketing tricks that can help you increase your Christmas and New Year sales and create more buzz for your brand. You can run Christmas and New Year giveaway contests online and encourage your followers and customers to participate in them.
Most brands ask their followers to tag some of their friends and share their online posts to participate in the giveaways. This helps the brand in reaching out to more people. According to a 2020 statistic, businesses that ran a social media giveaway contest were able to increase their customers by 34%! This is a fantastic way to gain eyeballs for your products and services and reach out to people who may turn into paying customers.
However, to make the most of your Christmas and New Year giveaways, make sure that the product you are giving away is of the highest quality and related to your festive theme.
4. Add some Christmas flair to your online store website
Just like you decorate your brick-and-mortar store for the Holiday season, adding some Christmas and New Year flair to your website is essential. An attractive and easy-to-navigate landing page that highlights all your Christmas and New Year special products at the front can help you encourage more customers to buy from you.
Similarly, don’t forget to update your social media banners and profile pictures to get into the festive spirit. If you run weekly newsletters or invest in print media and email marketing campaigns, make sure to add the festive flair to them too. This will enhance your Christmas and New Year campaigns and will give you a chance to talk about your festive offers and promote your products!
5. Offer them Christmas and New Year gift suggestions
One of the biggest struggles most customers face during the festive season is selecting the perfect gift for their loved ones. With so many options to choose from, it is easy for them to get confused.
If you can help your customers overcome this issue, half of the battle will be won! All you need to do is curate a list of your best and most popular products and promote it on your website and social media handles. Make sure to include some customer testimonials and reviews for social proof, thereby making it easier for your customers to choose the right gift.
The bottom line
So there you go! These were our top five Holiday marketing ideas that will help you attract shopaholics this Holiday season. Many shoppers wait for the entire year to make their dream purchases during Christmas and New Year due to all of the amazing discounts and offers.
So, make sure to implement some (or all!) of these in your marketing strategies and enjoy the Christmas and New Year cheer they will bring to your business.
Tracy is the Design Manager here at Redwood Creative. She’s been designing amazing graphics and web layouts for large and small businesses for upwards of 7 years.