Let’s face it. SEO is constantly changing. Yesterday’s SEO strategies may not provide the results that you are looking for, today. Therefore, it is essential for businesses to adapt their marketing strategies to the current SEO trends to ensure that the website ranks at the top of the search results. In this guide, we have listed the top 5 SEO trends that you need to keep an eye on in 2023.
5 SEO Trends To Focus On In 2023
Here are the top most important SEO trends to watch for in 2023.
Organic Search Will Overshadow Google Ads
According to recent Google search and revenue reports, Google Ads revenue is constantly declining. In Feb 2022, Google Ads revenue was up by 32%, and in the subsequent months, this percentage declined to 4.25%. This indicates that businesses are spending less on paid advertising.
In 2023, you can expect companies to reduce their spending on paid advertising as well. There are two reasons for this move. The first is the economic forecast and the second is the human factor.
The year 2023 will likely become the year of recession. When there is a recession, the first thing businesses do is save costs. Businesses will cut spending on paid promotions to save costs.
In addition to this, the human factor is also playing a critical role in the decline of Google Ads. People think Google Ads are less valuable than organic search. They prefer clicking on organic search results over ads. All these are contributing to the decline of Google Ads. Therefore, it is important for businesses of all sizes to put more effort into organic search over Google Ads.
To stay afloat in organic search every business needs to adapt to the latest SERP trend which is the Featured Snippet. It is a preview of the answer to the query shown at the top of the search results page. A featured snippet likely increases the chances of people clicking on the website which is below the information. This is because the answer is taken from the website and people would be intrigued to click on the website to explore the rest of the answer.
Here are some ways to grab the snippet spot:
- Add relevant keywords to the content.
- Break your content into headers like H1, H2, and H3.
- Include points in your content because featured snippets love lists.
No doubt video is the most popular form of content today more than images and text. Incorporating video into your website will boost your search rankings in 2023 because Google rewards websites that have videos with higher search rankings. When incorporating videos into your website, ensure to add relevant keywords in the labels, and make videos relevant to the content. Plus, use appropriate hashtags to promote the videos on social media platforms. All these will help boost SEO rankings.
Emphasis On Author Authority
Google wants content to be produced by real people keeping the real audience in mind. Websites whose content is produced by real people rather than bots are awarded with higher rankings. To make the content more authentic, include the author’s bio. By adding the author’s bio to the content, you showcase your author’s area of expertise and knowledge. Apart from this, you can also create a separate author’s page. You can link all the articles to this author’s page. That’s not all, you can also add the author’s social media links to the bio profile. Adding social media links to the profile signals that the author is a real person and a real expert.
More and more SEO tasks will be automated in 2023 thanks to SEO automation tools. The tasks that needed to be performed manually now can be automated with SEO automation tools. With these tools, you can save time on repetitive tasks and devote your time to creativity and strategy.
Some of the tasks that can be automated with SEO automation tools include:
- On-page SEO. Manually optimizing titles, meta tags, and meta descriptions is cumbersome. These tasks can be automated using AI and machine learning tools which create titles, tags, and descriptions using natural processing language.
- Off-page SEO. Using tools such as Aherfs, you can create inbound links.
SEO is constantly changing. You need to keep up with the latest trends to stay ahead of the curve. In 2023, make sure to consider the above trends as they play a critical role in boosting a website’s search rankings.