Having a fully-functional website is no longer a choice for small and medium-sized business owners. In today’s digital age, if you want your business (no matter the size) to succeed and survive the intense competition, having a solid online presence is vital. And that’s what websites help you achieve!
A website is your company’s online home that allows you to connect and do business with your target audience in the digital landscape. One of the best things about the current digital era is that creating and owning websites has become incredibly affordable. You no longer have to be a tech wizard or shell out significant bucks to develop a website. Tools like WordPress have made it several easier and more convenient.
If you own a small or medium-sized business, WordPress can be a lifesaver for you! Read this piece till the end to find out about the five incredible benefits of WordPress for SMBs.
5 ways in which WordPress can help small and medium-sized businesses in 2022 and beyond
WordPress is a blogging-turned-content management system (CMS) that has grown tremendously over the last few years. It not only allows you to create interactive websites but you can also enhance its design, improve its interface, and add useful plugins all by yourself.
Here are the top 5 reasons why using WordPress is ideal for all SMBs:
1. It is free!
Yes, you read it right! WordPress is completely free to use. Anyone can easily download the tool and install it on their websites and that’s it. You can use it as per your need and convenience.
Yes, you will have to pay some money for hosting, domain name, and better features but even then the overall cost is extremely budget-friendly.
WordPress is an excellent choice for small business owners who are a little tight on budget and want to set up a good website with a little upfront cost.
2. WordPress enables you to set up your website easily and quickly
WordPress offers one of the easiest and quickest ways to set up your website. Even beginners can get the hang of it quickly. You can choose your hosting options to get started.
Bluehost and Cloudways offer affordable hosting plans for individuals and small businesses. You can select your plan and choose WordPress during the account set-up process and they will install the tool for you. After that, you have simple work with features, themes, and plugins to enhance your website.
3. You can get a large number of themes and plugins
WordPress offers a massive selection of themes, features, and plugins for enhancing the look and feel of your website. There are thousands of vibrant and attractive WordPress themes available out there. You can use both free and paid themes as per your business requirements.
To improve the interface and make your website more functional, you can also add a few excellent plugins to your WordPress site. You can find thousands of free and premium plugins for almost everything. They are super easy to install and customize and you do not need any coding skills for them!
4. Supportive online community
Another amazing thing about WordPress is its close-knit and supportive online communities. Being an open-source software, WordPress has a large group of active users and online discussion forums. You can find answers and discussions on almost everything there. In case you have a specific question, you can always put it out on a WordPress forum and someone will definitely help you out.
5. Reliable and safe
Along with excellent features, WordPress also offers top-notch security. You do not have to worry about your data getting hacked or your data getting leaked. The tool releases regular security patches and updates to ensure that your website remains secure for yourself and your users.
You can also level up your website’s security by using certain premium WordPress plugins. They will add another layer of security to your site and ensure that it stays free from the clutches of cybercriminals.
In case you encounter any issues, WordPress also has a reliable and responsive user support system to resolve your problems.
Gone are the days when only major organizations and MNCs used to have their website and eCommerce stores. With tools like WordPress, having a website has become super affordable and convenient.
A WordPress website enables you to publish engaging content, sell products and services, maintain and update blogs, and do a lot more. All you need to know is some basic WordPress functionalities and features, and your website will be up and running in no time!
Tracy is the Design Manager here at Redwood Creative. She’s been designing amazing graphics and web layouts for large and small businesses for upwards of 7 years.