Do you want your website to reach the top of the search engine page rankings? Then you’ll need to do more than add meta descriptions and title tags. In 2020, Google advised that not focusing on title tags and meta descriptions was a good idea since the snippets they choose are dynamic. This means that they are not taken from the meta descriptions you add.
Despite this, title tags and meta descriptions continue to be one of the top elements when it comes to CTR. And one of the ranking factors when it comes to ranking near the top is CTR. What Google shows in their snippets depends on what the user is searching for, as well as content on the web page. What you should focus on, then, is developing the website’s SEO.
Developing your website SEO
SEO continues to be the most popular way to get your website to rank higher on Google search engine page rankings. A good way to build up SEO for your website is through blog articles. These give you the opportunity to cleverly integrate SEO into your website through useful and shareable content. This, in turn, can help your website develop authority, through which your place in search engine page rankings will go up.
What is the ideal blog post length for SEO?
A common question people ask is how long should their blog posts be. Should you want to generate traffic for your website, alongside building SEO, then your content needs to be good. However, the length of the blog post itself isn’t as important as the content within it. The perfect length for a blog post would depend on a wide variety of factors. These include what your website is about, your content, properly integrating SEO, and other factors.
2022 – Is longer content better for SEO?
SEO experts and industry leaders have done studies that showcase the importance of longer content that is interesting and informative to read. This can seem to be in contrast to people who say that humans have short attention spans and don’t enjoy long-form content. The length of your blog post should ideally depend on what you want to gain from the post. Should you be trying to integrate backlinks or shares on social media through your content, then longer-form content would generally be better.
It’s important to remember three things when it comes to creating SEO-friendly content for your website:
- There is no one size fits all approach when it comes to the ideal length of a blog post
- Not even top SEO experts are sure of what the right length of a blog post is
- Your content is what determines what the size of your blog post should be
SEO: Quantity or quality?
When creating SEO-friendly content for your website, should you focus on adding more keywords or balancing it out? A keyword-heavy article that doesn’t provide actual content can pull you down when it comes to the search engine page rankings. What you should focus on instead is integrating the right balance of keywords into your content. These should blend seamlessly with your content, and as a result, you’ll be able to rank higher. Remember that providing useful content is the biggest determining factor on where you appear on Google search page rankings.
What is quality when it comes to SEO? The good news is that there is a way you can measure the quality of your blog posts and SEO. To do this, you’ll need to do market research. Set goals that help you to measure whether your SEO is enabling you to reach those goals. You’ll also need to do keyword research to find the perfect keywords to use. Performing competitor analysis and data analysis can also help you to find the ideal length of your content. This will enable you to make the best use of data when it comes to your SEO and content marketing strategy.
Finally, after implementing your strategy, remember to measure your goals and test how well your strategy performed. This will enable you to improve your SEO strategy the next time around. You can use tools such as Google Analytics to measure how well your SEO and content strategy performed. When you find a strategy that works for you, consider repeating it while avoiding strategies that don’t work for you.
To rank well on search engine page ranking, you need to focus on more than title tags and meta descriptions – you need the help of SEO. Use this guide to make the best use of SEO for the year 2022.
Tracy is the Design Manager here at Redwood Creative. She’s been designing amazing graphics and web layouts for large and small businesses for upwards of 7 years.