Today, most businesses know how important it is to have an active social media profile. However, the one mistake that many of those businesses make is thinking of their social media account as independent entities. They don’t consider the impact it can have on their digital marketing efforts.
There is no denying the benefits social media offers. But, it can also benefit your other digital marketing efforts, especially SEO. Let’s get into the relationship between SEO and social media trends.
It offers more backlink opportunities
When you share your content on social media, bringing in more traffic isn’t the only benefit you will be able to gain. Now that there are more eyes watching your content, the chances of someone linking to it increases as well. Anyone who has been involved with SEO knows how important backlinks are. It is a way of showing search engines that the content on your website is valuable. If your content is beneficial to the users, you can get a higher rank.
Even if you have amazing content, you won’t get backlinks if it goes unnoticed. People who discover your content through social media might share it with other people as well. Spreading content through social media is easy, even if you don’t have a lot of followers.
It helps with word-of-mouth advertising
No matter how good product descriptions you have written on your website, nothing will lead to a higher trust rating than word-of-mouth advertising from your customers. If you manage to receive likes and shares on your webpage through social media, your audience reach and influence will increase.
So, if you want to achieve your marketing goals, you have to include social media in your digital marketing efforts. Social media marketing is an integral part of SEO and if you want to stay competitive, you have to integrate it with your digital marketing campaign.
Social profiles rank for search terms as well
You must have dedicated all your SEO efforts to make sure that your website receives a higher rank on the Search Engines Results Page (SERP). However, you might not have put a lot of thought into the ranking of your social profile. When people use branded search terms to look up your business, your social profiles can rank along with the website.
Your social profiles give you an added opportunity to rank for branded searches and it is crucial to take advantage of it. People who are searching online for your brand are already interested in your products or services. Even though most people who search for your brand want to visit your website, some of them want to see your social media accounts. It helps them get an alternate view of your website and get additional information through the comments on your posts.
Social media challenges can promote your business
One of the most effective and popular influencer marketing tactics is starting a social media challenge. Unlike your other ambassador campaigns, social media challenges allow anyone to create their own version. It will increase your campaign’s reach and build a sense of community and exclusivity among the participants.
Take the example of Chipotle, which started a #LidFlip challenge on TikTok in 2020 for promoting their Cinco de Mayo deal. The participants were asked to try flipping the lid on the bowl without using their hands and record themselves doing the same. This was a fun campaign that boosted awareness of their offer and helped them engage with the community. Videos that used the hashtag got more than 700,000 views.
If you create a social media challenge, it is important to create a hashtag as well. Choose one that hasn’t been used before and doesn’t have any negative connotations. After all, you don’t want to portray your company in a negative way.
Image-centric content can boost your SEO efforts
Social media platforms are known to engage users through images. As an online marketer, you have the opportunity to increase the social signals capable of giving a better search rank to your brand. High-quality image content is not only enticing to social media users but also offers good exposure. In fact, images can also boost your exposure to the search engine users.
Every one of your efforts to market your business should work together. Social media and SEO are great tools separately. Together, they are capable of taking your marketing efforts to the next level. Having your social media accounts linked to your website won’t do anything good for SEO, but understanding the above-mentioned impacts can help you work on your social media efforts.
Tracy is the Design Manager here at Redwood Creative. She’s been designing amazing graphics and web layouts for large and small businesses for upwards of 7 years.