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What is SEO?

Without SEO, your audience will never be able to find your website. SEO, or Search Engine Optimization, is what determines if your page will be on the first or 10th page in Google search results. By perfecting your website and effective advertising, more traffic will come to you. The more your website sees interaction, the better your SEO will be. There are several factors that contribute to optimal search results.

How Does Search Engine Optimization Work?

There are four different types of search: local, image, video, and voice. Search engines send out little bots to go through websites and categorize them into indexes. Then, the search engines will list the sites in each index according to ratings, website quality and configuration, and traffic. Search algorithms will tie what is put into the search engine and retrieve articles with most keywords. In return, the websites with best loading times and link slugs will pop up first. Search engines also consider the device being used, and will bring sites that are mobile-friendly up on mobile browsers.

How To Be a SEO Guru

The most important thing to get your site to the top is effective wording in your headline/title. Use common keyphrases. Authentication is important too. Such as, making sure your website is updated with relevant content and contact information. Also, the image types you use matter. Compressing and using image alt tags will help format images to fit on small phone screens. Lastly, readability is a factor as well.

 

 

Most know what SEO is, but not everyone knows how it works and how to use it to their advantage. By mastering search engine optimization, you can optimize your business. You can consult marketing professionals, such as Redwood Creative, to find all the possibilities of using search engines to your advantage.  Read more about SEO here.

 

Interested in marketing tips? Contact Redwood Creative today!

 

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Indicators of a Spam vs. Legitimate Website

The Internet is a helpful resource for many things in our daily lives. We research, online shop, job hunt, and more. Due to our growing dependency on the Internet, it is important to be able to tell when a site looks fishy or if it’s safe to go ahead. If you venture into a spam site, you could accidentally download a virus and/or invite hackers into your system. It’s rare for smartphones to contract a virus, but it is possible. Also, hackers could steal your identity and personal information. To protect yourself, your family, and your computer/smart device, inform yourself on how to not fall into a spam site’s trap.

A bad website looks… bad.

An example of a spam website

If it looks suspicious, trust your feelings. The number one indicator of a bad website is if it’s littered with ads. A few ads on a page is fine, but if you fall into a sea of ads, X out immediately. Most likely, all of the “ads” are fake and actually contain a virus that will activate if you click on it. This also applies to pop-up ads claiming that you’ve won a free iPhone. If it seems too good to be true, it probably is. Spam ads are often flashy and exaggerated, such as shaking around. It is important that you close out the website, not just the ad. Even trying to close just the ad can result in damage.

Spam sites will also contain links leading to nowhere, will look outdated, and overall, looks inconsistent. Even little mistakes such as typos could be a red flag. They can pose as any type of website: movie/ TV streaming site, online clothing store, articles, ect. The page will look somewhat barren (aside from all the ads) and disorganized. If there’s no credibility, such as lack of contact info and incorrect facts, indicates an unreliable site.

A good site provides service and information, not viruses.

A legitimate company wants to form a trustful relationship with their website visitors, especially if there’s money involved. A good company will want to continuously receive your support, so they won’t scam you. You can be reassured that it’s a safe site if it looks clean and organized, and provides credibility. The most sure sign is the padlock HTTPS accompanying the URL. If there’s a link for you to report anything wrong, that’s a great sign that the site only has the best intentions.

 

There’s a grey area of poorly designed sites that are still safe and spam sites that appear to be good enough. Use your best judgement and be safe than sorry. When in doubt, try searching for reviews and ratings with Google Safe Browsing Transparency Report.

 

Interested in finding out more? Contact Redwood Creative today!

Ecommerce Web Design

Important Elements of E-commerce Websites

E-Commerce websites, such as Amazon and RedBubble, are all the rage. Especially during times like now when people are browsing/shopping online for any items they may need. So, make it easier for your client to browse your site and make a purchase with these tips in mind. First, there are different types of e-commerce websites: business-to-business, business-to-consumer, and vice versa. Format your website according to the demographic that you are appealing to. Have a domain name that’s easy to pronounce and remember!

Clearly indicated prices

The biggest advantage to e-commerce websites is easy product research and price comparison. When displaying a product, provide a layout that will aid the customer in comparing prices.  If applicable, have a page on the website dedicated to products/packages and a chart of price variations.

A detailed description of the product

Some feel uneasy about online purchases, concerned that the product is not the quality that it appears to be online. Reassure them with a clear, technical description and how the product works. Provide a picture for every item and color. Also, guarantee returns for online purchases. Thus, the same applies for services, policies, and contact information as well. If a product has multiple colors/designs, feature a photo of every design that the consumer can click on and enlarge. Include any other handy information, like size charts. Also, offer suggestions for similar products.

Consistent theme and organization

Having a unified look all throughout the page will look more appealing and enticing. In order to stand out against competitors, the website should be uniquely designed. Stick with the same colors and text font. Make sure your website is updated. Have a consistent theme on both website and social media sites.

Other important notes

Fast connection! If it takes more than 2 or 3 seconds to load, then visitors lose interest. Have a clean-looking page, free of ads and clutter. Most websites have entire-page pop-up ads that interfere with scrolling. Instead, have a small pop-up ad inviting readers to join the mailing list for a sweet deal. Keep mobile device formatting in mind. Also, have optimal SEO (search engine optimization).  To learn how Redwood Creative can help you get more of your products online, found, and sold contact us today!

Interested in marketing tips? Redwood Creative is here to help!

 

Creating a Website Post

Things To Be Aware Of When Creating a Website

So you’re thinking of creating a website and you want it to look great right? Building a website can be fun but also quite challenging. You want it to look good, easy to use, and individualizes you and your business. It’s your website and you can do what you want with it. Just keep these in mind as you go along with your website.

Website creation process

In order to create a website, you must first plan your design. This includes theme, layout, graphic design, title/logo, and more. First you should design your logo. This will set the premise for the rest of your website. Stick with the same color scheme you use for your logo. Next, pick a name that’s unique and easy to remember. Try sticking with something that’s easy to pronounce as well.

Create your website with your audience in mind. Make sure it’s easy for them to find answers to questions they might have, such as service rates. Have your contact information readily available as well. Have a text format that’s easy to read, and space out your text boxes accordingly. Organization will give your website more credibility. If you include ads, make sure they are not distracting or make your site look like a spam page. Read more on website development here.

What you will need

To best develop and build your page, we recommend hiring a web designer and a web developer. Creating a website involves many interconnected process, and having more than one person on the project will ensure smoother development.

Consumers turn to the Internet to look for a product/service they need. Because of this, make sure your website offers a perfect display of all your products and services with a clear explanation. Having the history of your company on your page will help you gain more of your consumers’ trust. Be sure to provide visual representations of your business.

For best results, get creative with Redwood Creative! We will provide guidance and tools you need to build your dream website today.