Positive Effects Social Media Can Have on Society

With the advent of fast internet and the proliferation of mobile devices, the use of social media has skyrocketed. It is estimated that the total number of social media users in the world is around 4.74 billion, which is more than half of the world’s population. This gigantic number brings back a question that is […]

Digital Advertising and Digital Marketing – Are They the Same Thing?

In an offline setting, the terms marketing and advertising have distinct definitions that separate the two from each other. However, in the digital context, the two terms are often used interchangeably. So, are they really different from each other, or is it just a matter of to-may-to vs. to-mah-to? Let’s do a deep dive and […]

Build an Engaged Discord Community to Attract Clients with These Steps

Social media is getting more crowded and competitive, with new businesses mushrooming every day. Platforms like Instagram and Facebook may be the biggest and most popular stages for companies, but they aren’t necessarily the best. One common quality that seems to have gripped these “old dogs” is the tendency to “Swipe/Scroll.” Smaller companies will find […]

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