red and white sale LED sign

Marketing During The Holidays

November and December are the most hectic times of the year for marketing during the holidays. Many companies are trying to promote their products and holiday deals. Here are some marketing trends for this holiday season.

 

Online Marketing

Due to the virus, the most noticeable change is Black Friday and other holiday shopping events are mainly online. So basically, Cyber Monday is taking over.  Even if you have a brick-and-mortar shop, silver laptop on brown wooden tableconsider focusing your marketing online. Invite your customers to join a newsletter so they can stay updated on latest holiday deals. Since e-commerce is a busy, competitive world at this time, using every method in the book might be necessary. Now is the most important time to have free (or inexpensive) shipping. This will be your most helpful tactic. Here’s some tips to save on shipping costs.

Other online marketing methods for the holidays include offering a giveaway. This can be a small package of a few ideas, stocking stuffers, or a coupon to redeem a free session. This works best on social media, where you can be more engaging. You can randomly select a follower, or ask a question and whoever is closest gets the prize. Ask for shout-outs in exchange for promotion or goods. The options are endless! Organic impressions are more likely, with social media being busier this time of the year.

Although your chances of your ads being organically spread is higher, you should still consider boosting your ads. Now would be the ideal time- take advantage of the higher Internet traffic!

 

Bulk Deals

Another popular and efficient holiday tactic is offering a sweet deal on a hefty shopping cart. Who doesn’t love knocking off multiple people off the list and saving money for it? And, this is something that can be done online, too! Offer package deals, or offer a certain percentage off a set total amount. You could also offer a deal on subscriptions as well. For example, for a limited time offer you could offer a better deal on monthly packages (and/or free shipping).

 

There are numerous ways to market your business during the holidays. Don’t be discouraged with the competition overshadowing you- there’s enough consumers for everyone! With the right marketing strategies, you’ll stay winning throughout the season.

 

Interested in further marketing assistance? Contact Redwood Creative today!

post-2014 iPhone on white surface

Paid Ads and Organic Ads

Trying to decide if you should go for paid ads or organic ads, or both? You can pay to boost your ad on Facebook if it’s not reaching enough views or engagement organically. You can share and ask others to give you a shout-out for free, but if you want to reach a large audience, you should consider paying a little extra.

person sitting on chair holding iPad

Organic & Paid Ads

Organic ads are ads that you post yourself onto your site and social media pages. Then, it organically spreads when others engage with your post. This could reach an audience of about 15 people, maybe 30 depending on your following and content. However, many marketers are opting to boost their boost on social media. This will spread to your ad to your target audience, especially Facebook. From there, your posts should have enough views and clicks to start spreading organically. Social media algorithms can help your target audience see your post as well.

Paid search ads is the most common type of pay-per-click advertising. This pulls up your ad in search engines results. The benefit of this is that you don’t have to pay until someone clicks on your ad. However, with your ad being on Google, there’s a good chance it will get high views, then a traffic jam to your site. If you’re a beginner, it’s crucial to keep track of your ROI. This way, you can adjust your marketing strategies accordingly. Paid search ads can help you keep track of everything you need.

 

So, for optimal results, you should opt for both organic and paid ads. Start by boosting your posts about every two weeks. Then. build up until your followers can organically spread your ads. Just as the biggest oak trees originated from an acorn, your business can grow successful with the right boosted ad. With the right content and marketing strategies, you can grow your business in no time.

 

Interested in marketing tips? Contact Redwood Creative today!

assorted book lot

Books About the Business Industry: Pro Reading

There’s always much to learn about the business industry. Magazines and blogs are a great way to stay updated on current business news. But, if you want to really find out the inner works of it all, a detailed book would be very helpful. Knowing the inside secrets could help you become more successful. Here are some insightful books about the business industry.

club master eyeglasses on pile of three books

Books

In order to do business with people, you have to understand them. The Laws of Human Nature by Robert Greene breaks down and analyzes our cognitive abilities and natural human behavior. Barnes & Noble rates it 5/5!

If you’re curious as to where the apps on your phone/tablet came from and how they work, then APPower may have the answers you need. Written by Carson Barker and Clif Haley, who conducted their research in the early days of SEO and ASO. So, you can read on to find out how e-marketing works, too!

Another good read would be The Business Book. This is a helpful, detailed guide on how to build & maintain your business. Also, it will help you understand others’ businesses as well. It teaches you everything you need to know about business transactions, supply & demand, and more.

To help our business industry become more diverse, pick up a copy of “Inclusive Leadership: The Definitive Guide to Developing and Executing an Impactful Diversity and Inclusion Strategy.” One problem in the working world is feeling superior over peers, or ignoring them. This book explains how to integrate everyone’s ideas and work styles to work harmoniously.

 

Reading is crucial for strengthening your mind and learning. Most of the influential and intelligent people we know of, such as Elon Musk, read constantly. These books about the business industry are good for motivation, ideas, or just killing time. Here’s more about reading like a pro, including more suggestions, such as “Business Adventures” by John Brooks.

 

 

Interested in marketing tips? Contact Redwood Creative today!

Happy Halloween! (1)

Happy Halloween from Redwood Creative!

Leaves are falling and owls are hooting into the night- it’s the spookiest time of the year! Happy Halloween from all of us at Redwood Creative. We’ve conjured up a few good movies for everyone to watch, and summoned a few activity ideas. Also, if you didn’t know the history of Halloween, now you will.

The History of Halloween

Dating back 2,000 years ago, the Celtic people (the first people of Ireland and the UK) would celebrate Samhain every October 31. This festival would mark the end of summer, days of harvest, and have some fun before the dreary winter struck. Most importantly, at Samhain, the Celts would light a bonfire and dress in disguise to ward off spirits. Then, when Christianity began to take over in 700 AD, Pope Gregory III declared November 1 as All Saint’s Day. Therefore, October 31 became All Hallow’s Eve, then Halloween. Jack-o-lanterns have a Celtic origin too, although Americans popularized using pumpkins to carve the faces that would come to life by candle.

Scary Movies & Halloween Night Ideas

If you haven’t watched all the classic horror films, sit down with a hot apple cider and see why people are always dying to see these movies. Afterwards, lighten up the mood with these activity ideas.

  •  It. A classic movie adaption by horror novelist Stephen King about a mad shape-shifting clown that defies time. The original adaption was a miniseries (1990) starring Tim Curry, while Bill Skårsgard brings the evil clown back to life in It Chapters 1 & 2. 
  • The Orphanage (2007). Not to be confused with The Orphan, this little-less known Spanish film and it is full of secrecy & suspense. It’s about a mother who moves with her son into an empty house that was once the orphanage she grew up in. It has a sad yet heart-warming ending.
  • Hereditary (2018). This one’s got it all: ghosts/demons, gore, jump scares, and psychological mind twists. You’ll be terrified to hear anyone click their tongue again afterwards.

If you need to lighten up the mood afterwards, try making this fall-inspired alcohol-free sangria, with notes of apple for that warm autumn feel. Or, if you’re ready to eat something other than candy, try out these Halloween dinner recipes.

 

Witching you all a very happy Halloween! We hope it’s full of your favorite candy, jack-o-lanterns, and awesome costumes. Be safe and watch out for the boogeyman!

 

Interested in marketing tips? Contact Redwood Creative today!

computer monitor

The Three Big Web Browsers: A Breakdown

The three big web browsers; Google Chrome, Microsoft Edge, and Mozilla Firefox, have been around for years now. Internet Explorer used to be the standard, but nowadays Google Chrome has been the top. It makes a difference through various devices and what you want to to achieve.

silver laptop on brown wooden table

Microsoft Edge

Microsoft Edge, formally Internet Explorer, got a major make-over when people complained how slow and outdated Internet Explorer was. Now, the new look and name has new features as well. “Collections” allows users to categorize their bookmarks. Also, browsing with multiple tabs is now easier with vertical tabs. There is smart copy, which copies your content and pastes accordingly. Other features include tracking prevention, password monitor (hacking prevention), and InPrivate Mode. If you have a visual impairment, you can adjust the screen for better readability. And yes, it runs faster now and doesn’t take a few hours to download files. However, some things you may need to watch out for. Such as, no Extension Support, which adds extra security.

 

Mozilla Firefox

Mozilla Firefox has also been around since desktops were large and chunky. It’s mostly used in offices and in schools. There’s a reason for that- Firefox is arguably the safest web browser out there. The second best Mozilla aspect is that they are non-profit, so they design with you in mind instead of their wallets. With both of these in mind, you can be reassured that your information is not being sold to third parties for marketing purposes. Other features include effective ad-blocking, browser customization, and device syncing. On the other hand, since Firefox isn’t quite as popular as the other two, it’s not compatible for all websites and devices.

Google Chrome

Ah yes, Google Chrome. If you have a Google e-mail account, then Chrome is a necessity. It launched in 2008, so it’s the youngest of the trio. Its best features are extension support and customization. Due to Chrome being tied to a g-mail account, it makes it easier to organize your accounts and passwords. Thus being said, use Chrome on your Android devices. Chrome is recognized for its quick loading times and easy-to-use design. In fact, it’s the quickest one! And, it’ll automatically translate different languages. Just be aware of the mass RAM that Chrome burns up. PC Mag dug up some Chrome hacks.

 

Other Web Browsers/ Honorable Mentions

What about the others, like Safari, Opera, and Tor? After people got fed up with slowpoke Internet Explorer, other web browsers developed. Apple designed Safari for their products, for better data sharing and memory. Opera is rising onto the e-browser market. Opera’s best feature is a phenomenal ad blocker and has its own extension support. Tor is noted for being safe and reliable, like Mozilla. These browsers just aren’t as popular as the other ones as they have features that hold them back, like slow loading times and incompatibility. However, The Guardian recommends Tor if you don’t mind waiting a couple more seconds.

 

Interested in marketing services? Contact Redwood Creative today!

SEO text wallpaper

What is SEO?

Without SEO, your audience will never be able to find your website. SEO, or Search Engine Optimization, is what determines if your page will be on the first or 10th page in Google search results. By perfecting your website and effective advertising, more traffic will come to you. The more your website sees interaction, the better your SEO will be. There are several factors that contribute to optimal search results.

How Does Search Engine Optimization Work?

There are four different types of search: local, image, video, and voice. Search engines send out little bots to go through websites and categorize them into indexes. Then, the search engines will list the sites in each index according to ratings, website quality and configuration, and traffic. Search algorithms will tie what is put into the search engine and retrieve articles with most keywords. In return, the websites with best loading times and link slugs will pop up first. Search engines also consider the device being used, and will bring sites that are mobile-friendly up on mobile browsers.

How To Be a SEO Guru

The most important thing to get your site to the top is effective wording in your headline/title. Use common keyphrases. Authentication is important too. Such as, making sure your website is updated with relevant content and contact information. Also, the image types you use matter. Compressing and using image alt tags will help format images to fit on small phone screens. Lastly, readability is a factor as well.

 

 

Most know what SEO is, but not everyone knows how it works and how to use it to their advantage. By mastering search engine optimization, you can optimize your business. You can consult marketing professionals, such as Redwood Creative, to find all the possibilities of using search engines to your advantage.  Read more about SEO here.

 

Interested in marketing tips? Contact Redwood Creative today!

 

person writing on printing paper

What is UI/UX Design, and Why Is It Important?

What is UI/UX design, and what’s the difference in between them? It can be easy to use the terms interchangeably. While they are closely related, they mean two different things. User interface design (UI) is a graphic design term for the front and back end development. Specifically, what their users expect out of their devices and simplifying use. You can find user interface in machines from smartphones to refrigerators. Therefore, UI falls underneath the UX umbrella term. UX refers to user experience. This is what consumers gain out of their product thanks to UI software design. Here’s how UI and UX work together, but could stand alone.

Understanding UX

UX is a general term regarding user’s experience with the product. It can refer to any category of product, not just technology. It can apply to hardware/physical design as well. Let’s use a car for example. Do customers like the size, the look, and find it smooth? Does it function desirably? Could you see yourself using this every day? How does the car make you feel? Whether you are satisfied with the product or not is essentially user experience.

Understanding UI Design

User Interface design is the inner works that makes a product function. Since UX refers to overall design, that means that UI is a part of UX. UI is what gives the product its unique brand look. Also, UI is for electronics only: computers, toasters, and such. UI is concerned with software design and layout, like buttons. The main goal is to simplify design for easiest  Matters such as security, battery life, and speed all have to do with UI. Website designers, engineers, and technology developers heavily rely on UI design for their daily work. UI design evolves as technology improves.

 

 

UI/UX design is crucial for modern technology. We rely on our smartphones and computers to have the best user interface design so we can get the best user experience out of it. Since UI is strictly electronics, UX design could exist without UI. There’s a relatively high demand for UI/UX designers as technology continues to develop and evolve. Click here to read about what a computer whizz has to say about UI and UX design.

 

 

Interested in marketing tips? Contact Redwood Creative today!

 

2021 Economics

Economy 2021 Outlook

After this disaster year, we are all hoping for 2021 to give us some relief, economically and personally. Some economists are pointing to a brighter future, but it all depends on the virus and the presidential results. But so far, it wouldn’t hurt to at least hope for a better year next year. Here’s what 2021 will likely look like, and how to help the economy.

 

 Employment

First, jobs are making a slow but sure comeback. Many of them are blue-collar jobs, such as construction. As restaurants re-opened, the service industry boomed. Food and retail are one of the biggest contributors to the rising job market. This will counter the Federal Emergency Management Agency running out of funds to help support those still unemployed. Not surprisingly, medical workers surged. The consumerism of medical supplies and products has been a great contributor to our economy. Industry jobs are returning as well. It looks like all job types are rising, while hotel & hospitality stagnates.

 

Small Businesses

Pandemic or not, it’s tough running your own business. But, as people become more aware of big corporations’ greed, small businesses are getting more recognition. Dallas-Fort Worth and other cities are starting to see little mom and pop shops open back up. This is great for stimulating local economies, and better for middle and lower-class income. These are typically small cafes and barbers/hairdressers. Small businesses got hit the hardest, but they are determined to survive!

 

 The Economy

A recession hit when COVID-19 hit. Housing and gas prices went down, and general consumerism slowed. Thankfully, we will swing back upwards and not go into a depression. Economists mention that with jobs back on the market now, businesses and consumers alike could further pull the US out of the recession and keep us out. After months of cancelled vacations and tight budgeting, the nation is ready to get out and spend money again. Once travelling is back to normal rates, we could see international relations improve monetary conditions.  Most of next year will be spent on financially recovery. The unemployment agency and other agencies will work hard to regain what was lost in COVID-19 expenses.

 

So, how can you help with getting our economy back on track for a better fiscal year next year? You can shop at local businesses, or even online. The more money consumers pitch in, the more jobs can be created. Earn money any way you can and pay your taxes. While taxation may seem daunting, it only benefits us by giving us better schools and roads. And finally, stay in great spirits! The only way to have a brighter future for all is for more positive mindsets. Here’s an link further detailing what happened this year, and how it will affect next year’s economic state.

 

Interested in marketing tips? Contact Redwood Creative today!

professional online

How To Be Professional When Online

As a follow-up to our online marketing blog, we now offer online professionalism tips. Even after the corona virus passes through, online business functions may stay as a norm. That being said, it’s important to maintain the same amount of professional respect that you would show to your colleagues in the office. Being professional online is still a relatively new concept, society hasn’t quite yet decided what the standards should be. We can establish good, healthy standards. Your business presence is important and a part of your team. So, we encourage you to still step it up even if it’s from your couch.

Look good, feel good

When you don’t have to be seen in person, it can be easy to “let go”. Such as, not having a routine or not getting ready before you start work. Some of us were guilty of this when the pandemic first started: just stay in my PJs and whatnot. But, it may be coming off as a little disrespectful to your boss and co-workers. Dress accordingly to what people should expect of you. If you look like you didn’t put in much effort, it’s hard for others to take you seriously. If you know you’re going to be on camera, make yourself look somewhat put together. Besides, psychologically you will work better when you’re dressed for the day.

Being prepared

“So, any questions over the document I sent out yesterday?” “Uhhh…. What document?”

Don’t be that guy. Just as you arrive to school and to the office prepared for the day, the same goes from working virtually. Time management is the most important element of your job/career. Give yourself an adequate amount of time to review material beforehand, like studying for a test. Speaking of mornings, establish a morning routine. This way, you won’t be trying to cram making your morning coffee and taking care of kids/pets into the last minute. And, being mentally alert by the time you clock in will aid you into getting right to work as soon as you clock in.

 Online professional profile

Your employer and co-workers most likely look at your social media pages. Now that we can’t be in person to share details of our lives, colleagues will go to Facebook to wonder why you took the day off. Employers can’t monitor us in person, so they go to our social media to make sure we’re behaving. Your boss may be wondering why that green “online” dot is on your picture when you’re supposed to be finishing a report! While your social media is your business and you can do what you want with it, just keep in mind that anyone can and will see what you’re up to.

At the very least, make sure your LinkedIn profile is top-notch. Have a professional headshot as your profile picture, and keep your profile updated and professionally positive.

Being professional online may not seem like a big deal when you’re not having to interact in person, but you do leave an impression. You don’t have to suit up just to be on Zoom for 10 minutes. Besides, being comfortable is the most important thing so your clothes don’t distract you. Just make sure you look presentable, and you match the respect that you would want to receive.

 

Interested in marketing tips? Contact Redwood Creative today!

Online Marketing Tips

Online Marketing Tips

The industry world is transitioning from door-to-door business practices to a hybrid of in-person and online marketing. There are advantages and disadvantages to promoting your business online. On one hand, it’s easier to manage your clientele and schedule. On the other hand, you tend to lose the trust foundation that is normally built on meeting face-to-face. However, being able to research a company is a marketing game changer. Now that it’s easier to compare businesses side-by-side, it’s harder to convince a potential customer to choose you. Online marketing comes in many different forms. Check out these tips on how to refine your online business tactics to sharpen your professional image.

Top notch website

First impressions matter. Creative advertising will attract customers to your page. A good website will keep your audience. Make sure your website is easy to navigate and look at. Such as, a menu with appropriate categories and your page being free of clutter. Keep it running quickly and efficiently: no one wants to wait more than 5 seconds for a page to load. As we mentioned earlier, trust between the business and the client tends to not be as strong when you can’t meet in person. Thankfully, you can counter that by providing a history of your business and a brief biography about yourself and your team. This will help build a professional relationship with your customers when they know the names and faces behind the works. Blogs and photos will also help you individualize your image and add a more personal feel to your page.

Advertising

Ah yes, ads. As much as people find them to be annoying, it’s because they don’t want to admit that advertisements can be helpful. If someone sees an ad with something they need, they will click on the ad. Advertising has really ramped up ever since social media platforms Instagram and Facebook started displaying advertisements. Use that to your advantage! Sharing your page on social media is the new word of mouth. A great marketing strategy is to offer a discount or a sweet deal for signing up for the e-mail newsletter. Now with cookies, it’s easier for the general public to control the ads they see. Read more about advertising tips here.

Market according to your goals and audience

The most professional businesses are consistent. They have sturdy, specific goals that attract their audience, and stick to it. Or, as the cool kids call it- staying in your lane. Some businesses lose quality as they get comfortable. Don’t let this happen to you. Interact with your audience too. Send out biweekly or monthly newsletters to let them know what’s going on. Allow them to reach out to you and listen to their suggestions. You can’t market to your audience if you don’t know what they expect!

Interested in further marketing assistance? Contact Redwood Creative today!