gregory-cole-tFqmQn8IuvI-unsplash

Best Professional Podcasts to Follow

Staying at home more means more time to listen to podcasts! There’s a podcast for everything: news/current events, Hollywood, and product reviews. Here are the best podcasts to follow for professional inspiration.

woman in brown coat holding white ceramic mug

Podcasts

  • The Internet of Things. Stacy of IoT runs this podcast about Internet trends. She covers influencers, news about corporations, and more. So, give her a listen for the latest on Amazon and computers.
  • Jeff Bullas. As a chief social media expert, Jeff could give some advice. Also, he offers services to help boost websites.
  • Melinda Emerson. An advocate of small business, Melinda inspires hope for those just starting out. Additionally, she gives advice on managing a new business.
  • NowThis News. Because this is a digital news source, they interview guests on their podcasts. Stay updated on current events.
  • Follow NPR for their Business Story of the Day. Featuring stock market reports, major lawsuits, and more. They have several choices of podcasts, so you’ll never run out of stuff to listen to.
  • For Apple podcast listeners, try out Ace Weekly. He encourages entrepreneur ways of thinking.
  • If you just want a quick podcast fix, then 10 Minute Entrepreneur is for you. If you need more than 10 minutes of Sean, then pick up his book.
  • The Tim Ferriss Show. Tim invites guests onto his show to discuss business happenings and tips. In fact, he’s one of Apple’s top podcasters.
  • Impact Theory goes beyond just business. They explore psychology, personal stories, and other personal aspects that aren’t always noticed in the industry world. They also interview well-known people, offering more insight into human behavior.
  • Here’s one for the ladies. The BizChix inspires women to navigate their way through a male-dominated workforce. Here’s to equal pay!

person using black laptop computer

While these are all good podcasts to follow, what’s important is listening to podcasts relevant to you. Listen from the experts on how to run your new business, how to gain following on social media, and more. Feel free to comment your favorite podcasts!

Are you interested in marketing assistance? Contact Redwood Creative today!

rebranding

Clues That It’s Time To Rebrand

Times are changing rapidly, and as a marketer you have to keep up with the times. If your competitors seem to be growing, then take a step ahead of them by rebranding your company. It’ll show that you have the initiative to improve your business to best serve your clients. It is recommended that a company rebrand about every 7 – 10 years. Such as, giving it a whole new look internally and externally. We’re talking about new logo, management systems, maybe even a new name. So, consider this if you want to rebrand.

If the era is changing, your company should as well.

Take a look around at others’ websites. You want your website to be the most modern-looking website to look appealing. No one wants Windows XP when there’s Windows 10, right? Also, logos and mottos can become outdated. Having your logo match contemporary aesthetics persuades your audience that you are a professional that is with the times.

Falling behind on business? Catch up with a new look.

If you need a new strategy to boost your business, pair it with a new brand. Then, when you present your new business plan, you can impress your audience with a new design. Sometimes a fresh look can entice more business.

If you personally have changed, your company should evolve with you.

Maybe you first launched your business in your early 20’s, and now you have a better understanding of your practice. Your company should reflect that you have learned and grown throughout your entrepreneurship.  Revamp your business so that your marketing strategies align with your current marketing beliefs.

If you have expanded geographically.

When you’re a local business, your image likely matches the town it serves. However, as you expand throughout cities and even states, then your image should be more inclusive to your diverse audience. Rebranding will help you transit from smaller-scale business operations to more international-friendly methods.

There are plenty of advantages to rebranding your company. It shows that you are up-to-date and that your goal has been heavily influenced by your experience. A new look can draw in a new audience. If you’re curious about if/how to rebrand, Redwood Creative can answer your questions!

Interested in marketing tips? Redwood Creative is here to help!