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Best Professional Podcasts to Follow

Staying at home more means more time to listen to podcasts! There’s a podcast for everything: news/current events, Hollywood, and product reviews. Here are the best podcasts to follow for professional inspiration.

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Podcasts

  • The Internet of Things. Stacy of IoT runs this podcast about Internet trends. She covers influencers, news about corporations, and more. So, give her a listen for the latest on Amazon and computers.
  • Jeff Bullas. As a chief social media expert, Jeff could give some advice. Also, he offers services to help boost websites.
  • Melinda Emerson. An advocate of small business, Melinda inspires hope for those just starting out. Additionally, she gives advice on managing a new business.
  • NowThis News. Because this is a digital news source, they interview guests on their podcasts. Stay updated on current events.
  • Follow NPR for their Business Story of the Day. Featuring stock market reports, major lawsuits, and more. They have several choices of podcasts, so you’ll never run out of stuff to listen to.
  • For Apple podcast listeners, try out Ace Weekly. He encourages entrepreneur ways of thinking.
  • If you just want a quick podcast fix, then 10 Minute Entrepreneur is for you. If you need more than 10 minutes of Sean, then pick up his book.
  • The Tim Ferriss Show. Tim invites guests onto his show to discuss business happenings and tips. In fact, he’s one of Apple’s top podcasters.
  • Impact Theory goes beyond just business. They explore psychology, personal stories, and other personal aspects that aren’t always noticed in the industry world. They also interview well-known people, offering more insight into human behavior.
  • Here’s one for the ladies. The BizChix inspires women to navigate their way through a male-dominated workforce. Here’s to equal pay!

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While these are all good podcasts to follow, what’s important is listening to podcasts relevant to you. Listen from the experts on how to run your new business, how to gain following on social media, and more. Feel free to comment your favorite podcasts!

Are you interested in marketing assistance? Contact Redwood Creative today!

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Marketing During The Holidays

November and December are the most hectic times of the year for marketing during the holidays. Many companies are trying to promote their products and holiday deals. Here are some marketing trends for this holiday season.

 

Online Marketing

Due to the virus, the most noticeable change is Black Friday and other holiday shopping events are mainly online. So basically, Cyber Monday is taking over.  Even if you have a brick-and-mortar shop, silver laptop on brown wooden tableconsider focusing your marketing online. Invite your customers to join a newsletter so they can stay updated on latest holiday deals. Since e-commerce is a busy, competitive world at this time, using every method in the book might be necessary. Now is the most important time to have free (or inexpensive) shipping. This will be your most helpful tactic. Here’s some tips to save on shipping costs.

Other online marketing methods for the holidays include offering a giveaway. This can be a small package of a few ideas, stocking stuffers, or a coupon to redeem a free session. This works best on social media, where you can be more engaging. You can randomly select a follower, or ask a question and whoever is closest gets the prize. Ask for shout-outs in exchange for promotion or goods. The options are endless! Organic impressions are more likely, with social media being busier this time of the year.

Although your chances of your ads being organically spread is higher, you should still consider boosting your ads. Now would be the ideal time- take advantage of the higher Internet traffic!

 

Bulk Deals

Another popular and efficient holiday tactic is offering a sweet deal on a hefty shopping cart. Who doesn’t love knocking off multiple people off the list and saving money for it? And, this is something that can be done online, too! Offer package deals, or offer a certain percentage off a set total amount. You could also offer a deal on subscriptions as well. For example, for a limited time offer you could offer a better deal on monthly packages (and/or free shipping).

 

There are numerous ways to market your business during the holidays. Don’t be discouraged with the competition overshadowing you- there’s enough consumers for everyone! With the right marketing strategies, you’ll stay winning throughout the season.

 

Interested in further marketing assistance? Contact Redwood Creative today!

ADVERTISING

Internet vs. Old School Advertising and Marketing

Advertising and marketing rapidly evolve with Internet trends. However, some still appreciate good ol’ fashioned marketing tactics, such as signs. The oldest and most reliable way for your business to grow is through word of mouth. While the Internet is the most common way to advertise, there are other ways as well. It also varies depending if your business is brick-and-mortar, online, or both.

 

Non-Internet Marketing

You still see it today: people going door to door, leaving flyers and pamphlets, and signs posted. There are still a handful of people that do not have readily access to the Internet, but they count, too. If you’re reaching out to older people, send out a letter in the mail and offer a catalogue. Billboards are still effective, especially on roads with heavy traffic. Signs and billboards are best if you have an office or store. This is because a phone number or website name is ineffective if people are driving past your sign. If your company name and sign is catchy enough, they’ll remember it. Don’t just state your existence on the sign or billboard: offer a deal or promote a sale. Another oldy but goody is handing out little freebies, such as sunglasses or koozies, with your logo on it. Even if the person picking up your free item doesn’t notice you, someone else may notice and take interest. An important note to remember about physical advertising is that it’s much more flexible than Internet advertising. There are many ways and places to advertise in the real world.

 

Internet Marketing

If you’re in the professional business industry, then Internet marketing & advertising is for you. If your business is purely e-commerce, then your marketing should be online. Have social media pages for your business, especially a Facebook page. Social media pages give your customers more insight, and are an ideal roadway to your actual website. And, social media algorithms will help you reach your target audience. You can pay to boost your site, pay for an ad spot, or pay to have your site further on top of a search engine page. E-mail marketing has a hand as well. Let your customers know about the best deals through e-mail.

 

Depending on what kind of business you run, some of these advertising methods will cost more than your earnings. Don’t let the Internet overtake advertising- give traditional advertising a try, too. If you are just starting off, consult a marketing agency like Redwood Creative, Inc. to help you strategize your advertising.

 

Interested in further marketing assistance? Contact Redwood Creative today!

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Books About the Business Industry: Pro Reading

There’s always much to learn about the business industry. Magazines and blogs are a great way to stay updated on current business news. But, if you want to really find out the inner works of it all, a detailed book would be very helpful. Knowing the inside secrets could help you become more successful. Here are some insightful books about the business industry.

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Books

In order to do business with people, you have to understand them. The Laws of Human Nature by Robert Greene breaks down and analyzes our cognitive abilities and natural human behavior. Barnes & Noble rates it 5/5!

If you’re curious as to where the apps on your phone/tablet came from and how they work, then APPower may have the answers you need. Written by Carson Barker and Clif Haley, who conducted their research in the early days of SEO and ASO. So, you can read on to find out how e-marketing works, too!

Another good read would be The Business Book. This is a helpful, detailed guide on how to build & maintain your business. Also, it will help you understand others’ businesses as well. It teaches you everything you need to know about business transactions, supply & demand, and more.

To help our business industry become more diverse, pick up a copy of “Inclusive Leadership: The Definitive Guide to Developing and Executing an Impactful Diversity and Inclusion Strategy.” One problem in the working world is feeling superior over peers, or ignoring them. This book explains how to integrate everyone’s ideas and work styles to work harmoniously.

 

Reading is crucial for strengthening your mind and learning. Most of the influential and intelligent people we know of, such as Elon Musk, read constantly. These books about the business industry are good for motivation, ideas, or just killing time. Here’s more about reading like a pro, including more suggestions, such as “Business Adventures” by John Brooks.

 

 

Interested in marketing tips? Contact Redwood Creative today!

2021 Economics

Economy 2021 Outlook

After this disaster year, we are all hoping for 2021 to give us some relief, economically and personally. Some economists are pointing to a brighter future, but it all depends on the virus and the presidential results. But so far, it wouldn’t hurt to at least hope for a better year next year. Here’s what 2021 will likely look like, and how to help the economy.

 

 Employment

First, jobs are making a slow but sure comeback. Many of them are blue-collar jobs, such as construction. As restaurants re-opened, the service industry boomed. Food and retail are one of the biggest contributors to the rising job market. This will counter the Federal Emergency Management Agency running out of funds to help support those still unemployed. Not surprisingly, medical workers surged. The consumerism of medical supplies and products has been a great contributor to our economy. Industry jobs are returning as well. It looks like all job types are rising, while hotel & hospitality stagnates.

 

Small Businesses

Pandemic or not, it’s tough running your own business. But, as people become more aware of big corporations’ greed, small businesses are getting more recognition. Dallas-Fort Worth and other cities are starting to see little mom and pop shops open back up. This is great for stimulating local economies, and better for middle and lower-class income. These are typically small cafes and barbers/hairdressers. Small businesses got hit the hardest, but they are determined to survive!

 

 The Economy

A recession hit when COVID-19 hit. Housing and gas prices went down, and general consumerism slowed. Thankfully, we will swing back upwards and not go into a depression. Economists mention that with jobs back on the market now, businesses and consumers alike could further pull the US out of the recession and keep us out. After months of cancelled vacations and tight budgeting, the nation is ready to get out and spend money again. Once travelling is back to normal rates, we could see international relations improve monetary conditions.  Most of next year will be spent on financially recovery. The unemployment agency and other agencies will work hard to regain what was lost in COVID-19 expenses.

 

So, how can you help with getting our economy back on track for a better fiscal year next year? You can shop at local businesses, or even online. The more money consumers pitch in, the more jobs can be created. Earn money any way you can and pay your taxes. While taxation may seem daunting, it only benefits us by giving us better schools and roads. And finally, stay in great spirits! The only way to have a brighter future for all is for more positive mindsets. Here’s an link further detailing what happened this year, and how it will affect next year’s economic state.

 

Interested in marketing tips? Contact Redwood Creative today!

Online Marketing Tips

Online Marketing Tips

The industry world is transitioning from door-to-door business practices to a hybrid of in-person and online marketing. There are advantages and disadvantages to promoting your business online. On one hand, it’s easier to manage your clientele and schedule. On the other hand, you tend to lose the trust foundation that is normally built on meeting face-to-face. However, being able to research a company is a marketing game changer. Now that it’s easier to compare businesses side-by-side, it’s harder to convince a potential customer to choose you. Online marketing comes in many different forms. Check out these tips on how to refine your online business tactics to sharpen your professional image.

Top notch website

First impressions matter. Creative advertising will attract customers to your page. A good website will keep your audience. Make sure your website is easy to navigate and look at. Such as, a menu with appropriate categories and your page being free of clutter. Keep it running quickly and efficiently: no one wants to wait more than 5 seconds for a page to load. As we mentioned earlier, trust between the business and the client tends to not be as strong when you can’t meet in person. Thankfully, you can counter that by providing a history of your business and a brief biography about yourself and your team. This will help build a professional relationship with your customers when they know the names and faces behind the works. Blogs and photos will also help you individualize your image and add a more personal feel to your page.

Advertising

Ah yes, ads. As much as people find them to be annoying, it’s because they don’t want to admit that advertisements can be helpful. If someone sees an ad with something they need, they will click on the ad. Advertising has really ramped up ever since social media platforms Instagram and Facebook started displaying advertisements. Use that to your advantage! Sharing your page on social media is the new word of mouth. A great marketing strategy is to offer a discount or a sweet deal for signing up for the e-mail newsletter. Now with cookies, it’s easier for the general public to control the ads they see. Read more about advertising tips here.

Market according to your goals and audience

The most professional businesses are consistent. They have sturdy, specific goals that attract their audience, and stick to it. Or, as the cool kids call it- staying in your lane. Some businesses lose quality as they get comfortable. Don’t let this happen to you. Interact with your audience too. Send out biweekly or monthly newsletters to let them know what’s going on. Allow them to reach out to you and listen to their suggestions. You can’t market to your audience if you don’t know what they expect!

Interested in further marketing assistance? Contact Redwood Creative today!

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Working From Home Tips

Working from home is great for saving time and gas. You can be just as productive, if not even more so productive when you’re in your own space. Especially if you have a designated work space. It is nice to be flexible with your work area(s), but it does help to have your work in an established office at home. This will help you stay more organized, and help separate work from home easier. And, you can decorate your own office any way you want to!

Routine

Having a routine helps with productivity. Thankfully you get to have a little bit more time to sleep since you don’t have to be on the road, but we suggest waking up at least an hour before you clock in. This will give you time to make your coffee/tea, eat some breakfast, and take care of your pets and family. Use the extra time in the morning to respond back to messages and take care of any business that may distract you. Being mentally alert when you start the work day will help you and everyone else stay on track! However, it’s okay to take little breaks once about every hour to refresh yourself. Restrict them to just a few minutes to avoid getting carried away.

Leave home life away from the desk

Being at home can make it more tempting to go do other things or multitask. That’s why we mention eating before starting work and waking up early enough to give yourself time. Pets are always an exception though- in fact, it can be stress relieving to have your furry one nearby. To help you stay focused, keep a vision board at your desk/office space. Use this to remember your big goals, or little things that you want to save up money for. It also helps to have a clean workspace. Clutter can be distracting and take up work time trying to find room for your coffee.

Additional tips

Sometimes it helps to put yourself more into the productive mindstate with little things such as professional gear or even getting dressed just to help you feel more ready for the day. Some feel as if they are not stimulated enough. Curb this by having something you can absentmindedly fiddle with. When you’re working from home, remember that work is only a part of your day, and you can resume right back to home life after you’re done for the day. It will be more rewarding for yourself and your co-workers when you’ve gotten a lot done at work.

 

Interested in marketing tips? Contact Redwood Creative today!

 

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Being Aware Of Your Business Presence

In our previous blog, we mentioned revamping your business. In order to properly revamp your business, you need to be aware of your business presence. Being in touch with your business persona will help you develop better clientele relationships and management skills. It can also make you more aware of your practice as well.

As people grow more successful, sometimes the money can get to their head. This results in arrogance or a distorted view of business strategy. As a professional, the key to loyal clients is to be humble. Many business managers and CEOs make the mistake of appearing to be above others due to their status. This only makes clients feel that you are not interested in their business. Be kind and courteous, no matter what rank you are or they might be!

Speaking of growing professionally, maybe your beliefs are different now than when you first started. Make sure your statement and goals align with your current beliefs. Are you still trying to appeal to the same audience? Do you want to modify your services? Working with others, both clients and teammates, can influence your working style and professional viewpoint. Stay close to the ones that have a good work ethic. Maybe you were content serving just your community, but now you’re thinking about expanding. As you evolve, your business presence evolves, too.

Are you still in touch with what your audience wants? In a rapidly changing world, it can be easy for your business presence to become old-fashioned. Make sure your approach, product, and service are what your modern audience expects.

Being aware of how you function when working is also an element of business presence. When you understand your working style, performance will improve overall. Do you work better alone or with others? Are you more technical or analytical? Do you work better in the morning or at night? Knowing your business personality type will help you work with others better and select a work routine that best works for you.

For best results, ask your peers and colleagues for an honest opinion about you. Allow yourself to be open for constructive criticism- it’ll help you in the long run. You may realize things you didn’t know about yourself before. Such as, maybe you ramble on or your tone of voice, etcetera. Self-reflection is the key to becoming the best professional you can be!

 

Interested in marketing tips? Redwood Creative is here to help!

 

 

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Clues That It’s Time To Rebrand

Times are changing rapidly, and as a marketer you have to keep up with the times. If your competitors seem to be growing, then take a step ahead of them by rebranding your company. It’ll show that you have the initiative to improve your business to best serve your clients. It is recommended that a company rebrand about every 7 – 10 years. Such as, giving it a whole new look internally and externally. We’re talking about new logo, management systems, maybe even a new name. So, consider this if you want to rebrand.

If the era is changing, your company should as well.

Take a look around at others’ websites. You want your website to be the most modern-looking website to look appealing. No one wants Windows XP when there’s Windows 10, right? Also, logos and mottos can become outdated. Having your logo match contemporary aesthetics persuades your audience that you are a professional that is with the times.

Falling behind on business? Catch up with a new look.

If you need a new strategy to boost your business, pair it with a new brand. Then, when you present your new business plan, you can impress your audience with a new design. Sometimes a fresh look can entice more business.

If you personally have changed, your company should evolve with you.

Maybe you first launched your business in your early 20’s, and now you have a better understanding of your practice. Your company should reflect that you have learned and grown throughout your entrepreneurship.  Revamp your business so that your marketing strategies align with your current marketing beliefs.

If you have expanded geographically.

When you’re a local business, your image likely matches the town it serves. However, as you expand throughout cities and even states, then your image should be more inclusive to your diverse audience. Rebranding will help you transit from smaller-scale business operations to more international-friendly methods.

There are plenty of advantages to rebranding your company. It shows that you are up-to-date and that your goal has been heavily influenced by your experience. A new look can draw in a new audience. If you’re curious about if/how to rebrand, Redwood Creative can answer your questions!

Interested in marketing tips? Redwood Creative is here to help!