Online Marketing Tips

Online Marketing Tips

The industry world is transitioning from door-to-door business practices to a hybrid of in-person and online marketing. There are advantages and disadvantages to promoting your business online. On one hand, it’s easier to manage your clientele and schedule. On the other hand, you tend to lose the trust foundation that is normally built on meeting face-to-face. However, being able to research a company is a marketing game changer. Now that it’s easier to compare businesses side-by-side, it’s harder to convince a potential customer to choose you. Online marketing comes in many different forms. Check out these tips on how to refine your online business tactics to sharpen your professional image.

Top notch website

First impressions matter. Creative advertising will attract customers to your page. A good website will keep your audience. Make sure your website is easy to navigate and look at. Such as, a menu with appropriate categories and your page being free of clutter. Keep it running quickly and efficiently: no one wants to wait more than 5 seconds for a page to load. As we mentioned earlier, trust between the business and the client tends to not be as strong when you can’t meet in person. Thankfully, you can counter that by providing a history of your business and a brief biography about yourself and your team. This will help build a professional relationship with your customers when they know the names and faces behind the works. Blogs and photos will also help you individualize your image and add a more personal feel to your page.

Advertising

Ah yes, ads. As much as people find them to be annoying, it’s because they don’t want to admit that advertisements can be helpful. If someone sees an ad with something they need, they will click on the ad. Advertising has really ramped up ever since social media platforms Instagram and Facebook started displaying advertisements. Use that to your advantage! Sharing your page on social media is the new word of mouth. A great marketing strategy is to offer a discount or a sweet deal for signing up for the e-mail newsletter. Now with cookies, it’s easier for the general public to control the ads they see. Read more about advertising tips here.

Market according to your goals and audience

The most professional businesses are consistent. They have sturdy, specific goals that attract their audience, and stick to it. Or, as the cool kids call it- staying in your lane. Some businesses lose quality as they get comfortable. Don’t let this happen to you. Interact with your audience too. Send out biweekly or monthly newsletters to let them know what’s going on. Allow them to reach out to you and listen to their suggestions. You can’t market to your audience if you don’t know what they expect!

Interested in further marketing assistance? Contact Redwood Creative today!

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Being Aware Of Your Business Presence

In our previous blog, we mentioned revamping your business. In order to properly revamp your business, you need to be aware of your business presence. Being in touch with your business persona will help you develop better clientele relationships and management skills. It can also make you more aware of your practice as well.

As people grow more successful, sometimes the money can get to their head. This results in arrogance or a distorted view of business strategy. As a professional, the key to loyal clients is to be humble. Many business managers and CEOs make the mistake of appearing to be above others due to their status. This only makes clients feel that you are not interested in their business. Be kind and courteous, no matter what rank you are or they might be!

Speaking of growing professionally, maybe your beliefs are different now than when you first started. Make sure your statement and goals align with your current beliefs. Are you still trying to appeal to the same audience? Do you want to modify your services? Working with others, both clients and teammates, can influence your working style and professional viewpoint. Stay close to the ones that have a good work ethic. Maybe you were content serving just your community, but now you’re thinking about expanding. As you evolve, your business presence evolves, too.

Are you still in touch with what your audience wants? In a rapidly changing world, it can be easy for your business presence to become old-fashioned. Make sure your approach, product, and service are what your modern audience expects.

Being aware of how you function when working is also an element of business presence. When you understand your working style, performance will improve overall. Do you work better alone or with others? Are you more technical or analytical? Do you work better in the morning or at night? Knowing your business personality type will help you work with others better and select a work routine that best works for you.

For best results, ask your peers and colleagues for an honest opinion about you. Allow yourself to be open for constructive criticism- it’ll help you in the long run. You may realize things you didn’t know about yourself before. Such as, maybe you ramble on or your tone of voice, etcetera. Self-reflection is the key to becoming the best professional you can be!

 

Interested in marketing tips? Redwood Creative is here to help!