red and white sale LED sign

Marketing During The Holidays

November and December are the most hectic times of the year for marketing during the holidays. Many companies are trying to promote their products and holiday deals. Here are some marketing trends for this holiday season.

 

Online Marketing

Due to the virus, the most noticeable change is Black Friday and other holiday shopping events are mainly online. So basically, Cyber Monday is taking over.  Even if you have a brick-and-mortar shop, silver laptop on brown wooden tableconsider focusing your marketing online. Invite your customers to join a newsletter so they can stay updated on latest holiday deals. Since e-commerce is a busy, competitive world at this time, using every method in the book might be necessary. Now is the most important time to have free (or inexpensive) shipping. This will be your most helpful tactic. Here’s some tips to save on shipping costs.

Other online marketing methods for the holidays include offering a giveaway. This can be a small package of a few ideas, stocking stuffers, or a coupon to redeem a free session. This works best on social media, where you can be more engaging. You can randomly select a follower, or ask a question and whoever is closest gets the prize. Ask for shout-outs in exchange for promotion or goods. The options are endless! Organic impressions are more likely, with social media being busier this time of the year.

Although your chances of your ads being organically spread is higher, you should still consider boosting your ads. Now would be the ideal time- take advantage of the higher Internet traffic!

 

Bulk Deals

Another popular and efficient holiday tactic is offering a sweet deal on a hefty shopping cart. Who doesn’t love knocking off multiple people off the list and saving money for it? And, this is something that can be done online, too! Offer package deals, or offer a certain percentage off a set total amount. You could also offer a deal on subscriptions as well. For example, for a limited time offer you could offer a better deal on monthly packages (and/or free shipping).

 

There are numerous ways to market your business during the holidays. Don’t be discouraged with the competition overshadowing you- there’s enough consumers for everyone! With the right marketing strategies, you’ll stay winning throughout the season.

 

Interested in further marketing assistance? Contact Redwood Creative today!

business-persona

Being Aware Of Your Business Presence

In our previous blog, we mentioned revamping your business. In order to properly revamp your business, you need to be aware of your business presence. Being in touch with your business persona will help you develop better clientele relationships and management skills. It can also make you more aware of your practice as well.

As people grow more successful, sometimes the money can get to their head. This results in arrogance or a distorted view of business strategy. As a professional, the key to loyal clients is to be humble. Many business managers and CEOs make the mistake of appearing to be above others due to their status. This only makes clients feel that you are not interested in their business. Be kind and courteous, no matter what rank you are or they might be!

Speaking of growing professionally, maybe your beliefs are different now than when you first started. Make sure your statement and goals align with your current beliefs. Are you still trying to appeal to the same audience? Do you want to modify your services? Working with others, both clients and teammates, can influence your working style and professional viewpoint. Stay close to the ones that have a good work ethic. Maybe you were content serving just your community, but now you’re thinking about expanding. As you evolve, your business presence evolves, too.

Are you still in touch with what your audience wants? In a rapidly changing world, it can be easy for your business presence to become old-fashioned. Make sure your approach, product, and service are what your modern audience expects.

Being aware of how you function when working is also an element of business presence. When you understand your working style, performance will improve overall. Do you work better alone or with others? Are you more technical or analytical? Do you work better in the morning or at night? Knowing your business personality type will help you work with others better and select a work routine that best works for you.

For best results, ask your peers and colleagues for an honest opinion about you. Allow yourself to be open for constructive criticism- it’ll help you in the long run. You may realize things you didn’t know about yourself before. Such as, maybe you ramble on or your tone of voice, etcetera. Self-reflection is the key to becoming the best professional you can be!

 

Interested in marketing tips? Redwood Creative is here to help!

 

 

rebranding

Clues That It’s Time To Rebrand

Times are changing rapidly, and as a marketer you have to keep up with the times. If your competitors seem to be growing, then take a step ahead of them by rebranding your company. It’ll show that you have the initiative to improve your business to best serve your clients. It is recommended that a company rebrand about every 7 – 10 years. Such as, giving it a whole new look internally and externally. We’re talking about new logo, management systems, maybe even a new name. So, consider this if you want to rebrand.

If the era is changing, your company should as well.

Take a look around at others’ websites. You want your website to be the most modern-looking website to look appealing. No one wants Windows XP when there’s Windows 10, right? Also, logos and mottos can become outdated. Having your logo match contemporary aesthetics persuades your audience that you are a professional that is with the times.

Falling behind on business? Catch up with a new look.

If you need a new strategy to boost your business, pair it with a new brand. Then, when you present your new business plan, you can impress your audience with a new design. Sometimes a fresh look can entice more business.

If you personally have changed, your company should evolve with you.

Maybe you first launched your business in your early 20’s, and now you have a better understanding of your practice. Your company should reflect that you have learned and grown throughout your entrepreneurship.  Revamp your business so that your marketing strategies align with your current marketing beliefs.

If you have expanded geographically.

When you’re a local business, your image likely matches the town it serves. However, as you expand throughout cities and even states, then your image should be more inclusive to your diverse audience. Rebranding will help you transit from smaller-scale business operations to more international-friendly methods.

There are plenty of advantages to rebranding your company. It shows that you are up-to-date and that your goal has been heavily influenced by your experience. A new look can draw in a new audience. If you’re curious about if/how to rebrand, Redwood Creative can answer your questions!

Interested in marketing tips? Redwood Creative is here to help!