The dynamics of social media change rapidly. One year, all the teens are on Instagram, the next year it’s all about Snapchat. So, we’ve gathered up some social media statistics to help you keep track of your audience across several platforms.
Social Media Statistics
We’ll cover the major ones: Facebook, Instagram, TikTok, Snapchat, and Twitter. These are all based on United States users.
As of October 2021, the majority of Facebook users are men aged 25-34 at 19%, with women of the same age accounting for 12.5%. The next largest age group is between 18-24, with 9.3% women and 13.4% men. Overall, more men are on Facebook than women. But, the gender gap starts to even out past age 45, so there’s roughly an equal amount of both genders older than 45. About 10% of users are 45-54 years old. The least amount of people are 13-17-year-olds (5.7%) and 65+ (5.2%).
The dominant age group for Instagram is 18-34 years old. For 18-24 year olds, females account for 13.1% of Instagram’s population, with males at 17.9%. Next, 25-34 years old: 14.8% female, 16.4% male. The smallest age category is 55 and up, less than 5%. Teenagers use Instagram more than Facebook, with 8% of Instagram’s audience been 13-17 years old.
To no one’s surprise, Gen Z rules TikTok. Specifically, Gez Z females: 23.9% age 13-17, and 25.3% age 18-24. The highest percentage of males are 25-34 years old, at 11.33%, then 18-24 at 11%. User age drastically drops after 34 years old, with 35+ taking up just under 10% of TikTok’s population.
Like Facebook, Snapchat’s audience changes quite a bit. But as of now, users in their 20s make up most of the platform, with about 15.7% of males and 15.5% female. However, overall there are more female snapchatters at 54.4%.
Facebook and Twitter are where you’re more likely to see all kinds of people. 42% of Twitter are 18-29 year olds. 61% are males. Globally, 25-34 year olds take up most of Twitter, at 38%. Fun fact- about 500 million tweets are tweeted daily across the globe.
All data and information can be found here.
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Tracy is the Design Manager here at Redwood Creative. She’s been designing amazing graphics and web layouts for large and small businesses for upwards of 7 years.