Trying to decide if you should go for paid ads or organic ads, or both? You can pay to boost your ad on Facebook if it’s not reaching enough views or engagement organically. You can share and ask others to give you a shout-out for free, but if you want to reach a large audience, you should consider paying a little extra.
Organic & Paid Ads
Organic ads are ads that you post yourself onto your site and social media pages. Then, it organically spreads when others engage with your post. This could reach an audience of about 15 people, maybe 30 depending on your following and content. However, many marketers are opting to boost their boost on social media. This will spread to your ad to your target audience, especially Facebook. From there, your posts should have enough views and clicks to start spreading organically. Social media algorithms can help your target audience see your post as well.
Paid search ads is the most common type of pay-per-click advertising. This pulls up your ad in search engines results. The benefit of this is that you don’t have to pay until someone clicks on your ad. However, with your ad being on Google, there’s a good chance it will get high views, then a traffic jam to your site. If you’re a beginner, it’s crucial to keep track of your ROI. This way, you can adjust your marketing strategies accordingly. Paid search ads can help you keep track of everything you need.
So, for optimal results, you should opt for both organic and paid ads. Start by boosting your posts about every two weeks. Then. build up until your followers can organically spread your ads. Just as the biggest oak trees originated from an acorn, your business can grow successful with the right boosted ad. With the right content and marketing strategies, you can grow your business in no time.
Interested in marketing tips? Contact Redwood Creative today!
Tracy is the Design Manager here at Redwood Creative. She’s been designing amazing graphics and web layouts for large and small businesses for upwards of 7 years.