In the expanding field of energy industry, keeping your messages interesting is important. If the money aspect can’t keep your clients around, then your words can. Remind your readers that there’s more to the energy industry than money- it’s what fuels our daily lives and deeply impacts the environment. How you say it is important as well. Expressing your thoughts through blogs and e-mails is excellent because you can articulate your thoughts and edit your words to best get your message across. Or, you can put out a live broadcast/video so your audience can match your tone with your message. Caption your video for clarity.
Remind your audience that technology is continuously being advanced to improve the energy industry thanks to their support. This technology will in turn help them in the future. Keep your readers in the loop and see them get exciting about your own progress.
If you are explaining a product or a project idea, use words that everyone in your audience can understand. The energy industry can get pretty scientific, and audience members could lose interest if they can’t understand what you’re talking about. Either explain what you mean or put in terms that a grade schooler could understand.
Make your reader feel like they are making a difference just by donating and participating in energy conferences. As more heads enter the field, policies and knowledge evolve to better the community. Their involvement is the reason why the energy industry is expanding- thank them for that.
Keep your message short and sweet. Format your message with an opening, the body, and a conclusion to make it easy for your reader/listener to follow. For more tips on how to resonate with your clients, check out this article.
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Tracy is the Design Manager here at Redwood Creative. She’s been designing amazing graphics and web layouts for large and small businesses for upwards of 7 years.