November and December are the most hectic times of the year for marketing during the holidays. Many companies are trying to promote their products and holiday deals. Here are some marketing trends for this holiday season.
Due to the virus, the most noticeable change is Black Friday and other holiday shopping events are mainly online. So basically, Cyber Monday is taking over. Even if you have a brick-and-mortar shop, consider focusing your marketing online. Invite your customers to join a newsletter so they can stay updated on latest holiday deals. Since e-commerce is a busy, competitive world at this time, using every method in the book might be necessary. Now is the most important time to have free (or inexpensive) shipping. This will be your most helpful tactic. Here’s some tips to save on shipping costs.
Other online marketing methods for the holidays include offering a giveaway. This can be a small package of a few ideas, stocking stuffers, or a coupon to redeem a free session. This works best on social media, where you can be more engaging. You can randomly select a follower, or ask a question and whoever is closest gets the prize. Ask for shout-outs in exchange for promotion or goods. The options are endless! Organic impressions are more likely, with social media being busier this time of the year.
Although your chances of your ads being organically spread is higher, you should still consider boosting your ads. Now would be the ideal time- take advantage of the higher Internet traffic!
Another popular and efficient holiday tactic is offering a sweet deal on a hefty shopping cart. Who doesn’t love knocking off multiple people off the list and saving money for it? And, this is something that can be done online, too! Offer package deals, or offer a certain percentage off a set total amount. You could also offer a deal on subscriptions as well. For example, for a limited time offer you could offer a better deal on monthly packages (and/or free shipping).
There are numerous ways to market your business during the holidays. Don’t be discouraged with the competition overshadowing you- there’s enough consumers for everyone! With the right marketing strategies, you’ll stay winning throughout the season.
Interested in further marketing assistance? Contact Redwood Creative today!
Tracy is the Design Manager here at Redwood Creative. She’s been designing amazing graphics and web layouts for large and small businesses for upwards of 7 years.