Advertising and marketing rapidly evolve with Internet trends. However, some still appreciate good ol’ fashioned marketing tactics, such as signs. The oldest and most reliable way for your business to grow is through word of mouth. While the Internet is the most common way to advertise, there are other ways as well. It also varies depending if your business is brick-and-mortar, online, or both.
You still see it today: people going door to door, leaving flyers and pamphlets, and signs posted. There are still a handful of people that do not have readily access to the Internet, but they count, too. If you’re reaching out to older people, send out a letter in the mail and offer a catalogue. Billboards are still effective, especially on roads with heavy traffic. Signs and billboards are best if you have an office or store. This is because a phone number or website name is ineffective if people are driving past your sign. If your company name and sign is catchy enough, they’ll remember it. Don’t just state your existence on the sign or billboard: offer a deal or promote a sale. Another oldy but goody is handing out little freebies, such as sunglasses or koozies, with your logo on it. Even if the person picking up your free item doesn’t notice you, someone else may notice and take interest. An important note to remember about physical advertising is that it’s much more flexible than Internet advertising. There are many ways and places to advertise in the real world.
If you’re in the professional business industry, then Internet marketing & advertising is for you. If your business is purely e-commerce, then your marketing should be online. Have social media pages for your business, especially a Facebook page. Social media pages give your customers more insight, and are an ideal roadway to your actual website. And, social media algorithms will help you reach your target audience. You can pay to boost your site, pay for an ad spot, or pay to have your site further on top of a search engine page. E-mail marketing has a hand as well. Let your customers know about the best deals through e-mail.
Depending on what kind of business you run, some of these advertising methods will cost more than your earnings. Don’t let the Internet overtake advertising- give traditional advertising a try, too. If you are just starting off, consult a marketing agency like Redwood Creative, Inc. to help you strategize your advertising.
Interested in further marketing assistance? Contact Redwood Creative today!
Tracy is the Design Manager here at Redwood Creative. She’s been designing amazing graphics and web layouts for large and small businesses for upwards of 7 years.