If you want to stay relevant in the competitive digital landscape of today, you have to provide your audience with a steady stream of high-quality content across multiple platforms. But keeping up with this demand can be difficult, even with a content team. You would need all the help you can get. And that is where AI tools come in.
The launch of ChatGPT in November 2022 has changed the way we look at content creation, planning, and research. But AI content creation has existed since way before ChatGPT. Do a quick Google search, and you’ll find thousands of AI tools that can help with every aspect of content creation, whether it’s planning, writing, editing, designing visuals, or anything else. In this article, we’ll explain how you can use AI content creation tools to simplify the content creation process, and we’ll also recommend some powerful AI tools you can use
What is AI content creation?
AI content creation is all about using artificial intelligence (AI) technology to generate different types of content, like product descriptions, blog posts, emails, videos, images, and more. AI content creation tools use natural language processing (NLP), machine learning, and other AI techniques to automate or simplify content creation.
Now, let’s take a look at how you can start using AI content creation tools to create better content.
How to use AI content creation tools?
1. Generate content ideas with AI tools
If you’ve been creating content for some time, you’re bound to run out of interesting content ideas at some point. What you will need at this point is a fresh perspective and inspiration. That’s what AI content idea generator tools are there for.
Whether you’re looking for a blog topic or an interesting video title, AI content idea generators can help you come up with relevant and engaging topics for your audience. Most tools only need a keyword or a few phrases about the subject to provide you with content ideas. Ed Rivis’ Content Idea Generator is one such free tool that you can use to generate 100+ topic ideas.
2. Keyword research with AI tools
Usually, the most time-consuming task of the content creation process is the planning, more specifically SEO planning. If you want your content to rank in search, you will have to add relevant keywords. Thankfully, AI tools can simplify this too. They scour the internet for top-performing content on a topic to provide you with a list of keyword suggestions.
Ryan Robinson’s Free Keyword Research Tool is a great option for an AI-powered SEO tool. When you enter a keyword/phrase into the tool, it provides you with a list of keywords, along with their difficulty level, competition, and monthly search volume. It also lets you select your geographic location for better targeting with keywords.
3. Content writing with AI tools
Besides helping with content ideation and keyword research, AI tools can also assist you in the actual writing process. This is especially useful when you’re faced with writer’s block and need some inspiration to get started. AI writing tools usually come with several use cases to address different writing needs. Whether you want suggestions for the introduction, conclusion, content outline, product description, paraphrasing, or anything else, an AI writer can generate the text for you in a matter of seconds.
Copy.ai offers several free AI writing tools to help you with your content needs. There’s a Marketing Email Generator, Paragraph Rewriter, Outline/Slogan Generator, and many other such AI tools.
4. AI tools for adding images
Every good piece of content also needs some visual elements, in the form of images, infographics, or even GIFs. These images help in breaking up the text, enhancing the readability of content. If you’re tired of using stock images in your content, you can try AI image generator tools to create unique and relevant images. All that is needed is a textual description, and the tool generates a customized image for you in a matter of seconds.
Canva, the popular graphic design tool, offers a free text-to-image generator that you can use today to create unique AI images for your content. After you input your description, you can choose from a variety of design styles and select your aspect ratio to create the desired AI image.
5. AI for grammar and readability optimization
Manually reviewing every piece of content can be an effort-intensive exercise. Instead, you can use AI tools specifically designed to check the content for grammar and readability errors. Wordvice.ai is one such free tool that automatically corrects any errors that can bring down your content quality.
It’s evident that AI can make things a lot easier for content creators and marketers. It can take on tedious content creation tasks, like content idea generation, research, writing, and editing, making the entire process faster and more efficient. While AI tools can assist in content creation, it’s important to remember that human insight will always be necessary. Just like any other technology, AI tools may not be 100% accurate. So it’s always a good idea to review and edit your content after using AI content creation tools.