Over the last few years, podcasts have exploded onto the media scene more strongly than ever. From true crime and celebrity life to news and author interviews, the categories of podcasts you can tune into are endless. Surely, something is pulling the audiences to plug their earphones in and devour content like never before. It was only a matter of time when businesses noticed this continual rise of podcasts and harnessed their power to reach greater heights.
If you too are thinking of hopping on board the ‘Podcast Express’ here are some helpful tips to get you started.
The right time to start a podcast is NOW. In 2018, the number of podcasts on iTunes alone was more than 5,00,000 with content in over 100 languages. You can imagine the jump in the numbers today. Before the podcast space gets too crowded, it is best to hop on the bandwagon and use it to your business’s advantage.
Know Your Niche
Regardless of the burgeoning podcast numbers, you can still establish yourself as a successful podcast host if you offer something no one else can. Whether it is in the way you convey your brand’s message or the genuineness with which you talk about your brand’s journey, don’t be scared to take the path less travelled.
Consider Your Audience
A lot of novice podcasters commit the blunder of talking on subjects they want to. Instead, your primary focus should be your audience. What would they want you to cover? What value addition is your podcast bringing them? Why should they listen to your podcast if there are other similar ones available? When you can answer these questions, you get closer to a unique solution that can cater to your audience’s desires and needs.
The last thing you want is to drone on aimlessly while recording a podcast. Your audience can easily get bored and switch to another podcast if you are offering them no value. Make sure you have jotted down your talking points and have a ready script to record. This eliminates your chances of going off track and losing your audience’s interest in the process.
Your audience should have a detailed schedule of your podcast releases. How would they be able to tune in if they don’t know when is the next episode to your series coming out? Your subscribers expect you to upload new episodes regularly or it’s only a matter of time before they lose interest in waiting for you and switch to a competitor’s podcast.
Use Branded Short Links
You want your audience to remember your brand as they listen to your podcast. Using branded links to your site can promote brand loyalty and encourage them to share your links in their circle. Branded links are easier to share than generic ones and remind the listeners about what you represent.
Make your branded podcasts easily searchable by using ID3 tags and setting up your RSS feed. Your listeners can get information such as the episode, title, genre, relevant keywords, URL, year published and more when you use tags. The easier you make it for the listeners to find you, the better it is for your brand.
Find successful people in your niche and request them to feature in your podcasts. This could mean a one-on-one interview or a Skype conversation, whatever works for you. This can provide some fresh and exciting insights to your audience and keep them coming back to your podcasts for more. Make sure you prepare a list of interesting and controversial questions that the audience would be interested in. Lastly, promote the podcast on other social media channels for maximum traction. This is a quick way to expand your network and build more brand awareness.
We hope the above tips can come in handy to help you create a brand podcast for building awareness about your company. In the end, it all boils down to getting your show in front of as many eyes as possible. It may take a while to reach a decent listener count, but once it does there’s no looking back. Brand podcasts can be a lucrative option to earn revenue and further enhance your marketing efforts. It’s time to get started.
If you have any questions regarding brand marketing, please feel free to reach out to us. We would love to partner with you to take your business to newer heights using our client-centric marketing strategies.
Tracy is the Design Manager here at Redwood Creative. She’s been designing amazing graphics and web layouts for large and small businesses for upwards of 7 years.