Motion graphics simply means graphics in motion. They are pieces of digital footage or animation that create an illusion of rotation or motion. They are usually combined with audio for use in multimedia projects.
Motion graphics are the foundation of UI/UX design, animated films, infographics, and visual media platforms. They are best for summarizing or emphasizing facts and illustrating an idea you’re trying to explain. They are also used for content that does not require a narrative or storytelling. Motion graphic videos can break down your complex products or services and memorably present them.
Motion graphics and website design
Motion graphics enable users to evaluate and understand in a simpler manner. Numerous tech giants like Samsung and Apple use GIFs, visual cues, and short videos to provide information to their users. This not only enhances the aesthetics of the web page but also permits the users to have a leisurely browsing experience. Motion graphics will avoid the boredom of reading long texts and will better engage the consumer.
Motion graphics is surely a good marketing tool, but it is not just that. It plays a crucial role in deciding how the user interacts with your website. You can use motion graphics to highlight deals and offers. This will help to generate a coherent and unique experience for the user.
Motion graphics and emotional attachment with users
Using motion graphics is a good way to create an emotional attachment between your website and consumers. This can be done using two methods:
- Establishing a brand personality: Every company targeting to grow and expand its business should have a brand personality. You can use motion graphics in campaigns and advertisements on relevant pages to generate a cohesive brand image.
- Designing striking content: Users are more likely to enjoy a quirky video or GIF about a topic than a long paragraph. You can use motion graphics to create eye-catching content to better engage the users.
UI and motion graphics
A user interface, or UI, is the way a person interacts with your web page. Designers can use motion graphics to create a beautiful user experience in this field. Transition animations, click sounds, and seamless zooming can be used to create an unforgettable UI experience.
How to integrate motion graphics into web design
There are several immersive and innovative ways in which you can incorporate motion graphics into your website to boost traffic. Some of them are:
Logo manipulation
This is a simple yet effective method to add some animation to your web page. You can use daily trends or important events to create relevant animations to attract the attention of users. Google’s doodle is a good example of how motion graphics can be used successfully to fascinate users.
Kinetic typography
This is an animation technique that uses moving text to set a tone, capture viewers’ attention, and entertain them. The animations and designs can be used to invoke specific emotions or feelings in the viewer. Several aspects, like color, font, and movement, are taken into consideration to create effective designs. You can also create designs that resonate the most with your brand.
Hover effects
The hover effect is the change in the appearance of a component in the graphical interface when a mouse is hovering over it. This can be used to provide additional information and as a fun tool. It will make the website more attractive and interactive, and the customers are likely to spend more time on the website.
Animated map markers
You can always add the physical location of your store or company on your website using map markers. You can use several techniques, like color change and hover animations, to make the map marker look more interesting.
Animated documentaries
Animated documentaries are difficult and time-consuming to make. But they can be used to convey crucial messages on current and relevant topics. This will improve the visibility of your web page and draw more crowds to it.
Animated storytelling
You can use animated storytelling techniques like animated shorts, infographics, promotional content, and advertisements to unfold the story of your brand and what it stands for. Such unique and creative storytelling will be remembered more by the customers.
Product Shorts
This is the key content on product-based websites. Create an engaging product video that explains the functionality of your product in a fun and informative way.
Incorporating motion graphics into web page design is extremely crucial. With millions of websites being churned out daily worldwide, it is essential that your website stand out from its competitors. This can be achieved by using a few simple motion graphics techniques.
Tracy is the Design Manager here at Redwood Creative. She’s been designing amazing graphics and web layouts for large and small businesses for upwards of 7 years.
