In the modern world, anything and everything is available on the internet. Businesses are now extremely inclined to develop their brand online to get more sales. This has become especially true in the post-pandemic era now that customers have realized the joys of online shopping. There is a huge change in the way customers shop every year. With an increase in the number of available options and stiff competition between brands, clients prefer to opt for unique products that can be accessed through multiple platforms. All these factors have pushed eCommerce and SEO to the forefront of the retail sector.
SEO, or search engine optimization, is a novel method to increase traffic to any website. Businesses use SEO to boost traffic to their website and increase the sales of their products. But there are certain dos and don’ts that every company should follow to thrive in this competitive market.
Do’s for eCommerce SEO
There are some tips you should follow to create a successful SEO strategy.
Create unique product descriptions
The first thing that a customer looks for when they are deciding on buying something is to read the product description. Your product description should be both concise and comprehensive. You should be able to give the customer a precise idea of what they are paying for. You should also try to use appropriate keywords in your product description. This will help improve your website’s ranking in Google searches. Also, make sure to not copy-paste information from other websites. This can give the customer a bad impression.
Include client testimonials on your website
With numerous product choices available in the online market nowadays, potential customers like to see the reviews of other clients. This will help establish the authenticity of your products and will boost organic traffic to your company website. An abundance of positive reviews will also help boost your product sales.
Add title tags and meta descriptions
Title tags and meta descriptions help Google understand what a particular page is about. Placing them on your website is crucial to having a successful SEO strategy. Try to keep these as distinctive as you can. Also, remember to include the product in the title tags and meta descriptions for better performance.
Use only high-quality images and videos
A major issue that many people find with online shopping is that they cannot touch or feel the product they are thinking about buying. So, it is crucial that you provide high-quality visual information for your customers. You can include an explainer and demo videos. This will give the customer an idea of how the product works. You can also include a Q&A video that answers all the commonly asked questions about the product and its functionality.
Include an FAQ section
It is essential to include an FAQ section on your website to keep the customers updated on your products. This will allow prospective clients to learn a lot about your products without having to call customer service. It will also save the customer’s time and increase the effectiveness of your website.
Don’ts for eCommerce SEO
There are some pitfalls that you should avoid if you want to create a successful eCommerce SEO strategy.
Keywords are important to ensure the success of your product website, but stuffing your product page with them can be detrimental. Modern search engines are highly evolved. They are able to distinguish between unhelpful pages stuffed with keywords and pages containing rich, valuable content. Try to use keywords organically. They should make sense in relation to the overall content on the product page. This will help you rank higher rather than filling your page with gibberish keywords.
Graphics are crucial to increasing the appeal of your product page, but too many graphics can become an eyesore. The loading speed can also be affected, causing clients to get frustrated. Your rankings are also in no way influenced by these graphics. So use them frugally.
Analyzing your competitors and drawing inspiration from their successful campaigns is important to stay afloat in the market, but you should never copy them. Do not duplicate any keywords they might be using. Duplicating keywords can affect your Google search ranking. Always make sure your keywords and content are original.
Slow loading pages
Everyone is extremely busy nowadays, which makes each second important. Having a slow-loading product page can affect your sales negatively. Try to create a website that loads within a few seconds.
SEO is a great way to increase your webpage traffic and consequently boost your sales. But, you should be mindful of the important do’s and don’ts for eCommerce SEO to create a successful SEO strategy.
Tracy is the Design Manager here at Redwood Creative. She’s been designing amazing graphics and web layouts for large and small businesses for upwards of 7 years.