Times are changing rapidly, and as a marketer you have to keep up with the times. If your competitors seem to be growing, then take a step ahead of them by rebranding your company. It’ll show that you have the initiative to improve your business to best serve your clients. It is recommended that a company rebrand about every 7 – 10 years. Such as, giving it a whole new look internally and externally. We’re talking about new logo, management systems, maybe even a new name. So, consider this if you want to rebrand.
If the era is changing, your company should as well.
Take a look around at others’ websites. You want your website to be the most modern-looking website to look appealing. No one wants Windows XP when there’s Windows 10, right? Also, logos and mottos can become outdated. Having your logo match contemporary aesthetics persuades your audience that you are a professional that is with the times.
Falling behind on business? Catch up with a new look.
If you need a new strategy to boost your business, pair it with a new brand. Then, when you present your new business plan, you can impress your audience with a new design. Sometimes a fresh look can entice more business.
If you personally have changed, your company should evolve with you.
Maybe you first launched your business in your early 20’s, and now you have a better understanding of your practice. Your company should reflect that you have learned and grown throughout your entrepreneurship. Revamp your business so that your marketing strategies align with your current marketing beliefs.
If you have expanded geographically.
When you’re a local business, your image likely matches the town it serves. However, as you expand throughout cities and even states, then your image should be more inclusive to your diverse audience. Rebranding will help you transit from smaller-scale business operations to more international-friendly methods.
There are plenty of advantages to rebranding your company. It shows that you are up-to-date and that your goal has been heavily influenced by your experience. A new look can draw in a new audience. If you’re curious about if/how to rebrand, Redwood Creative can answer your questions!
Interested in marketing tips? Redwood Creative is here to help!
Tracy is the Design Manager here at Redwood Creative. She’s been designing amazing graphics and web layouts for large and small businesses for upwards of 7 years.