The purpose of SEO for bloggers is to enhance organic traffic by optimizing a website to appear as high in search results as possible. To put it another way, SEO allows you to boost the number of people who visit your website without having to pay for advertisements.
There are several methods for optimizing a website for SEO. To rank #1 in search engines, simply posting fresh content isn’t enough. It will take time and work to attain meaningful results with SEO. So, without further ado, here are the top 6 SEO strategies you can implement right now to enhance your SEO and expand your audience.
Because SEO is such a long-term activity, you’ll want to ensure your content is evergreen. The term “evergreen” refers to a plant with leaves that remain green all year.
Content that delivers traffic year after year and through the conceivable future is known as evergreen content. To put it another way, evergreen blog content is on themes that have a long-term search interest.
Google Trends is a fantastic tool for ensuring that your content ideas have long-term viability. Simply type in the topic you wish to learn more about, and you’ll get a graph of search interest over time.
A data-driven content strategy is a wonderful place to start when building a content plan.
We essentially mean keyword search volume and SEO competitiveness when we say data.
The first step would be to research subjects and keywords that your target audience is interested in. Ideas will flow more naturally if you are highly familiar with your audience. If it doesn’t work, consider the following:
- What are the most pressing concerns of your target audience?
- What are their passions?
- What goods, tools, or services do they use or are interested in?
- What are their most frequently asked questions?
Analyze SERP results
Now that you’ve laid out the content strategy and blog theme approach, the next step is to examine SERP (Search Engine Results Pages) outcomes.
SERP results, in other words, are a list of links to websites and blogs that respond to the searcher’s query.
The top few pages of results receive the majority of search traffic. It won’t be easy, but that’s the goal you should set for yourself.
So, before you start writing your blogs, have a look at the top results and figure out why these sites are ranking so high, as well as how you can produce a better piece of content to rank first.
Write valuable content
Readers must find your information valuable and intriguing enough to continue reading. This implies you should prioritize the quality of every blog post over the number of blog articles you publish.
Google favors thematic depth, so longer blog pieces are preferred since they allow Google to better comprehend what every article is about. When Google understands your articles, it will give them a better ranking.
Google is also concerned with dwell time (how long visitors remain on your site), so the more in-depth your blog postings are, the better.
As a result, ensure that your blog entries contain a minimum of 300 words. If you’re creating a long blog article, use short phrases and brief paragraphs to make it easier to read. Readability is also a significant factor in search engine ranking.
Make images SEO-friendly
Before you upload photographs to your website or blog, the first step you should take is to minimize the file size. This is crucial since pictures might slow down your website speed, which can harm SEO. So, ensure sure all PNG and JPEG photos are compressed.
After that, you’ll have to add important keywords to the names and alt text of the photographs. The alt text and names should both provide information about the image.
Try to have picture alt text and names that include the main keywords you’re hoping to rank for to get extra SEO bonus points. If you’re unsure, you could always use the title of your blog.
Build internal and external links
Internal linking involves placing links in your blog post’s targeted keywords (otherwise known as anchor text). If we published a whole blog article about internal link building, for example, we would include a link to the phrase “internal link building.”
Internal linking not only benefits readers but also keeps them on your blog for longer and provides your other websites or blogs more authority. You may also connect to external links (different websites) that could indicate the quality and relevance of a blog post.
Tracy is the Design Manager here at Redwood Creative. She’s been designing amazing graphics and web layouts for large and small businesses for upwards of 7 years.